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The Advertising Concept Book
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
The Singing Tradition of Child's Popular Ballads. (Abridgement)
Francis James Child's English and Scottish Popular Ballads, published in ten parts from 1882 to 1898, contained the texts and variants of 305 extant themes written down between the thirteenth and nineteenth centuries. Unsurpassed in its presentation of texts, this exhaustive collection devoted little attention to the ballad music, a want that was filled by Bertrand Harris Bronson in his four volume Traditional Tunes of the Child Ballads. The present book is an abridged, one-volume edition of that work, setting forth music and text for proven examples of oral tradition, with a new comprehensive introduction. Its convenient format makes readily available to students and scholars the materials ...
INSCOM Journal
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Lloyd's Register of Shipping 1874
The Lloyd's Register of Shipping records the details of merchant vessels over 100 gross tonnes, which are self-propelled and sea-going, regardless of classification. Before the time, only those vessels classed by Lloyd's Register were listed. Vessels are listed alphabetically by their current name.
BP plc Patent Landscape Analysis – January 1, 1994 to December 31, 2013
The following analysis illustrates the underlying trends and relationships of U.S. issued patents of the subject company. The analysis employs two frequently used patent classification methods: US Patent Classification (UPC) and International Patent Classification (IPC). Aside from assisting patent examiners in determining the field of search for newly submitted patent applications, the two classification methods play a pivotal role in the characterization and analysis of technologies contained in collections of patent data. The analysis also includes the company’s most prolific inventors, top cited patents as well as foreign filings by technology area.
