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Smart Persuasion
Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from market...
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Classic Restaurants of Evansville
Nestled in a horseshoe bend along the Ohio River, Evansville bestrides the border between the Mid-South and the Midwest. This location allowed the city to build a culinary tradition all its own. For generations, cherished eateries like Turoni's, House of Como and Hilltop Inn have served delicious and unique local fare like brain sandwiches, cracker-crisp thin crust pizza, Ski slushies, burgoo and more. In recent years, revitalized historic districts have housed cafés, coffeehouses and breweries that hearken back to Evansville's past even as they embrace the present and look to the future. Historian and University of Southern Indiana professor Kristalyn Shefveland explores the historic restaurants and contemporary legends that define two centuries of Evansville's food history.
Religious and National Discourses
The editors of this volume have combined their expertise in discourse, contradiction, minority and diversity studies to suggest a change of perspective from categorisations into societal minorities and majorities towards an analysis of marginalising and centralising discourses. For this purpose, we have gathered interdisciplinary-minded authors from linguistics, literary and religious studies, political and historical sciences. Their contributions focus on contradictions of religious and national belonging as well as intersections of religion and nation in many different regions of the world from the 18th century until today. While illustrating the diversity and contradictions of religious and national belonging across time and space, the chapters of the book contribute to an understanding of the dynamics of questions of belonging and the associated constant renegotiations of power within these discursive processes.
Hygiene
Das Lehrbuch orientiert sich an allen wichtigen Hygiene-Themen innerhalb der Pflege-Ausbildung. Der Autor versteht es hervorragend, Theorie und Praxis miteinander zu verbinden. Anschauliche Beispiele erklären die alltäglichen Praxis-Fragen. Forschungsergebnisse unterschiedlicher Bereiche bieten Ihnen einen aktuellen Zugang zur Thematik.
Ecommerce Analytics
Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability. This landmark guide focuses...
