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The European Productivity Agency and Transatlantic Relations, 1953-1961
The European Productivity Agency (EPA) was initially designed as a means to "Americanize" Western Europe through the transfer of American techniques, know-how and ideas to the Old Continent. It increasingly became a framework within which the member countries sought "European" solutions to their problems. This study of the EPA sheds new light on the nature of European cooperation and transatlantic relations in the 1950s as well as on the changes these relations underwent during the early postwar period.
The Making of European Consumption
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.
Catching Up with America
"This book is the outcome of the conference held in Caen (France) in September 1997, in preparation for the International Economic History Congress in Madrid (August 1998). This collection of essays provides, for the first time, a systematic overview of the productivity missions organised in the years following the Second World War, to investigate in situ the production and management techniques adduced to account for the American lead. Bringing together research workers from many countries (Canada, Denmark, France, Germany, Italy, Japan, the Netherlands, Norway, Switzerland, the United Kingdom, the United States), the volume addresses four successive themes. The first one concerns the part ...
Americanization and Its Limits
An analysis of Americanization in European and Japanese industry after World War II. The contributors analyze the creative role of local actors in selectively adapting US technology and management methods to suit local conditions, and in creating hybrid forms combining foreign and indigenous practices in unforeseen, yet remarkably competitive ways.
The Hegemony of Growth
The first comprehensive historical overview of the OECD's role in the concept of economic growth becoming an international norm.
The OECD’s Historical Rise in Education
This edited volume focuses on the historical role of the OECD (The Organisation for Economic Co-operation and Development) in shaping global education policy. In this book, contributors shed light on the present-day perspective of Comparative Education as a logical addition to current scholarship on the history of international organizations in the field of education. Doing so, the book provides a deeper understanding of contemporary developments in education that will enable us to reflect critically on the trajectories and future developments of education worldwide.
Explorations in OEEC History
This book examines the major moments punctuating OEEC history from the original offer of Marshall Aid in 1947 to the decision to create the OECD in 1960.
Return to Normalcy Or a New Beginning
At the end of the Second World War in 1945, the countries of Western Europe found themselves at crossroads. How should they react to the challenges posed by the peace, Germany's defeat and the newly won freedom? This book presents accounts and interpretations of the immediate postwar situation in leading Western European countries and regions.
Solidarity with Solidarity
The Polish crisis in the early 1980s provoked a great deal of reaction in the West. Not only governments, but social movements were also touched by the establishment of the Iindependent Trade Union Solidarnosc in the summer of 1980, the proclamation of martial law in December 1981, and Solidarnosc's underground activity in the subsequent years. In many countries, campaigns were set up in order to spread information, raise funds, and provide the Polish opposition with humanitarian relief and technical assistance. Labor movements especially stepped into the limelight. A number of Western European unions were concerned about the new international tension following the Soviet invasion of Afghani...
The Americanisation of European Business
This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.
