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How to Build an Online Business
The ultimate guide to launching and growing an online business You’ve got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multi-million dollar businesses. For those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing b...
Secrets of Online Entrepreneurs
Discover the secrets of success behind Australia's top online businesses and maximise your own online potential Secrets of Online Entrepreneurs is the ultimate ‘how to' guide for creating, building, and selling an online business. Packed with inspiring stories of how some of Australia's most successful online entrepreneurs built their businesses, these internet mavericks will reveal the secrets of their success and provide valuable insights into how anyone with a hobby, passion, or innovative business idea can take advantage of the vast opportunities that a global market now offers. Whether you want to build an online business from scratch or amplify your existing online presence, these ha...
The Web Designer's Roadmap
The Web Designer's Roadmap is a full-color book about the creative process and the underlying principles that govern that process. While other books cover the nuts 'n' bolts of how to design the elements that make up websites, this book outlines how effective designers go about their work, illustrating the complete creative process from start to finish. As well as how-to content, the book draws on interviews with a host of well-known design gurus, including Shaun Inman, Daniel Burka, Meagan Fisher, Donald Norman and Dan Rubin. A non-academic book, this is a fun and easy read packed with practical information.
Key Person of Influence (Canadian Edition)
Every industry revolves around Key People of Influence. People think it takes decades of hard work, academic qualifications and good luck to become a Key Person of Influence. This book shows that there is a strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence.
Graphic Design Speak
Graphic Design Speak explains in layperson's terms some common areas of graphic design technology and terminology that can cause confusion to non-designers. In a conversational tone, this is a must-have guide whether you're DIYing your design, working with a professional, or a combination of both.
Affiliate Program Management
Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing program...
The Startup Community Way
The Way Forward for Entrepreneurship Around the World We are in the midst of a startup revolution. The growth and proliferation of innovation-driven startup activity is profound, unprecedented, and global in scope. Today, it is understood that communities of support and knowledge-sharing go along with other resources. The importance of collaboration and a long-term commitment has gained wider acceptance. These principles are adopted in many startup communities throughout the world. And yet, much more work is needed. Startup activity is highly concentrated in large cities. Governments and other actors such as large corporations and universities are not collaborating with each other nor with e...
Building a Wellness Business That Lasts
Start and grow a durable business in the rapidly growing wellness industry! As we emerge from COVID-19 the world sits on the cusp of a massive wave of wellness industry growth. This "Fourth Wave of Wellness" will bring hundreds of millions more people into healthier, happier lifestyles, creating millions of jobs and producing massive entrepreneurial opportunities. Whether your goal is to work from home, open a neighborhood wellness studio or launch the next global wellness brand, Building a Wellness Business That Lasts is your definitive guide. Wellness has become one of the largest and most important business opportunities of our age, fueled by massive societal trends, rapid technology inno...
Visions of Savage Paradise
Visions of Savage Paradise is the first major book-length study of seventeenth-century Dutch artist Albert Eckhout to be published in nearly seventy years. Eckhout, who was court painter to the colonial governor of Dutch Brazil, created life-size paintings of Amerindians, Africans, and Brazilians of mixed race in support of the governor’s project to document the people and natural history of the colony. In this study, Rebecca Parker Brienen provides a detailed analysis of Eckhout’s works, framing them with discussions of both their colonial context and contemporary artistic practices in the Dutch republic.
How to Build a Billion-Dollar Business
The #1 AWARD WINNER of BEST ENTREPRENEURSHIP AND SMALL BUSINESS book at the Australian Business Book Awards Discover the strategies and secrets behind a billion-dollar Australian success story In How to Build a Billion-Dollar Business, former Swisse CEO Radek Sali unpacks how his unique approach to product, people, and branding took Swisse Wellness from an Australian favourite to a blockbuster brand that sold for $2.1 billion. At the heart of How to Build a Billion-Dollar Business is Radek’s passion for finding purpose in work. This book shares inspiring real-world strategies, stories, and insights on how to build a business that makes an astounding profit — but more than that, how to bu...
