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Magnetic Marketing
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Outrageous Advertising That's Outrageously Successful
The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide. When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an out-of-the-box ad campaign that resulted in far better returns. And it was easy. In this classic guide to small business advertising, Bill teaches readers the secrets to advertising that actually works. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting noticed in ways that increase your sales!
Think to Grow Rich
This is a rare opportunity to 'Peel-back-the-curtain' and eavesdrop on a Bill Glazer highest level Mastermind meeting.
Glazer-Kennedy Insider's Circle MILLION Dollar Workshop
..."Putting All The Pieces Together" All too often people go to seminars and leave energized, excited and full of new knowledge only to find out that very little or nothing ever changes in their lives. This is NOT the intention of this Institute and certainly not what your Membership in Glazer-Kennedy Insider's Circle(tm) is all about. During this special talk with Dan Kennedy, he'll put you on the fast track to make sure that everything that was presented to you becomes crystal clear by 'putting all of the pieces together' our kind of forward-thinking style of Glazer-Kennedy Marketing and Advertising and Implementation. As a result, instead of leaving the Institute with a head full of great...
OUTRAGEOUS Multi-Step Marketing Campaigns That Are Outrageously Successful
A guide for business owners who want to change their good business to a great business.
Outrageous Advertising That's Outrageously Successful
A guide for small business owners who are dissatisfied with the results they get from their current advertising.
Guerrilla Marketing to Heal the World
Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
No B.S. Grassroots Marketing
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local busin...
The Ultimate Marketing Plan
Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.
Official Get Rich Guide to Information Marketing
The founders of the Information Marketing Association and 30 ultra-successful information marketers reveal carefully guarded information on building a highly profitable information marketing business. The 2nd edition offers new cases and success stories, new chapters on social networking and over 40 new ways to make money with information products. The indisputable gurus of the information marketing world have broken ranks. Formerly relegated to the information marketing industry’s typical fare of high-priced audio CDs, manuals and courses, once carefully guarded information on building a highly profitable information marketing business has been released to the general public in book form....
