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Outrageous Advertising That's Outrageously Successful
A guide for small business owners who are dissatisfied with the results they get from their current advertising.
OUTRAGEOUS Multi-Step Marketing Campaigns That Are Outrageously Successful
A guide for business owners who want to change their good business to a great business.
The Ultimate Sales Letter
Rev. ed. of: The ultimate sales letter: attract new customers, boost your sales. 3rd ed. 2006.
Robert Fulton
Describes the life and work of the inventor who developed the steamboat and made it a commercial success.
Outrageous Advertising That's Outrageously Successful
The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide. When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an out-of-the-box ad campaign that resulted in far better returns. And it was easy. In this classic guide to small business advertising, Bill teaches readers the secrets to advertising that actually works. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting noticed in ways that increase your sales!
The Ultimate Success Secret
Is It Possible That There Is One Single, Super-Powerful Secret Of Success Of Far Greater Importance Than All Others? Marketing and business-building gurus Dustin Mathews and Dan S. Kennedy have joined forces to deliver the 'the ultimate resource' for action-oriented individuals seeking to explode their income and develop competitive advantages that will endure the toughest of times. Transform Your Life & Business With Million Dollar Advice & Wisdom When you study success, successful people and successful businesses, you will find that they all have many, many differences and a few very important commonalities. Focusing on the commonalities is the premise of the classic 'Think And Grow Rich' ...
Mastering the World of Marketing
The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth mark...
Guerrilla Marketing to Heal the World
Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
Reinventing the Entrepreneur
Introducing a million-dollar business model that you can do from home, on the road, or in your spare time Mary Ellen Tribby, founder of Working Moms Only, has created and perfected a business model that is 500% more profitable than blogging, that you can do from home, from an office, or from anywhere in the world, that's easy to learn, and extremely profitable. With it, Mary Ellen has made millions through her various own businesses and her clients, and now you can too. It's called The Inbox Magazine (The iMag for short) and regardless of the size of your staff—from one to one hundred—or whether you spend ten or forty hours a week working at it, this revolutionary approach to running a b...
The 21st Century Sales Bible
Here are the ten actions you shall do in order to sell more, maximise your income, build your professional authority and develop your business to success: • Ask and Get High Prices • Brand yourself as Expert • Motivate People to Act • Put Yourself at the Front • Create Growing Community • Market and sell differently • Put People through “Persuasion Process” • Make People Talk about you • Provide Personal Attention • Create Confidence and Trust The 10 Commandments in this book can change your life and: » Increase your income » Increase your chances of success in your career » Increase your chances of success in your business » Increase your chances of breaking into new markets » Increase your chances of creating great partnerships » Increase your branding and professional authority
