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Global Perspectives on Strategic Storytelling in Destination Marketing
Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers a...
Visitor Experience Design
Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience. Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.
Climate Change and Sustainable Heritage
This collection deals with the impacts of climate change, focusing on urban regions and heritage-related scenarios. It assesses the effects of climate change on our cultural and natural heritage, disaster management, adaptation to climate change, and sustainability in building and urban planning. Climate change concerns our cultural and natural heritage, so it is crucial that we address this issue with regard to all of its social, physical and cultural consequences. Far-reaching actions are needed to adapt the natural and historic environment to make it more resilient to climate change and to limit further damage.
Low Carbon Mobility Transitions
* A thorough exploration of low carbon mobility transitions from a range of disciplinary and theoretical perspectives;* A broad view of low carbon transition across travel, transport, tourism and mobilities studies;* A critical exploration of the global, regional and local prospects for low carbon mobility transitions; * Illustrating examples of low carbon transition, from leading scholars researching in a wide range of geographic contexts.Arranged in three interrelated sections; People and Place, Structures in Transition, and Innovations for Low Carbon Mobility, Low Carbon Mobility Transitions presents nineteen theoretically-informed, empirically grounded chapters and case studies that comp...
Handbook of Research Methods for Marketing Management
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
Principles and concepts for development in nowadays society
Temos o prazer de lançar o primeiro livro internacional do ano de 2022 voltado a área do desenvolvimento, que tem como título Principles and concepts for development in nowadays society, essa obra contém 152 artigos voltados a área multidisciplinar, sendo a mesma pela Seven Publicações Ltda. A Seven Editora, agradece e enaltasse os autores que fizeram parte desse livro. Desejamos uma boa leitura a todos
Handbook of Experience Science
Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of experience science.
They Played Rugby for Wales, 2023 edition
A remarkable compilation of over 400 pages of statistics and records of every match and every player for the Wales national Rugby Union team from the first match in February 1881 up to December 2023.
Balancing Development and Sustainability in Tourism Destinations
This book contains 35 papers from the Tourism Outlook Conference held in Lombok, Indonesia in July 2015. The book presents comprehensive discussions on sustainability in the tourism industry. It includes research on various constituents of the tourism sector and analyses of each of them from a sustainability standpoint. Case studies that are global in nature are presented to show how sustainable applications can be used and how concerns can be addressed. The book is a response to rapid change in contemporary tourism trends brought about by global economic and social forces such as development pressures, population growth, major resource extraction, industrial fishing, global climate change and steadily rising sea levels. Balancing Development and Sustainability in Tourism Destinations serves as a platform for students and educators, government agency employees, hospitality and tourism industry practitioners, public and private land managers, community development workers, and others interested in identifying practical solutions, charting new directions, and creating opportunities for sustainable tourism development.
The Information Behavior of Wikipedia Fan Editors
Situated at the intersection of library and information science (LIS), Wikipedia studies, and fandom studies, this book is a digital (auto)ethnography that documents the information behavior of Wikipedia “fan editors”—that is, individuals who edit articles about pop culture media. Given Wikipedia’s prominence in LIS and fan studies scholarship, both as one of the world’s most heavily used reference sources and as an important archive for fan communities, fan editors are a crucial component of this ecosystem as some of Wikipedia’s most active contributors. Through a combination of fieldwork observations, insight from key informants, and the author’s own experiences as a Wikipedia editor, this monograph provides a rich articulation of fan editor information behavior and offers a significant contribution to scholarship in a number of fields. Scholars of library and information science, media studies, fandom studies, and popular culture will find this book of particular interest.
