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About this book Introduction 1 Pt. 1 Where are we now? 7 1 Your mission 15 2 Opportunities and threats 23 3 Strengths and weaknesses 38 4 The financial position 57 5 How to diagnose your organisation 97 6 Assessing people, structure and systems 114 Pt. 2 Where are we going? 143 7 Marketing options 147 8 Marketing strategy: focus and priorities 152 9 Choosing between alternatives 162 10 Financing growth 178 11 Acquisitions, mergers, joint ventures and divestments 219 12 Visionary leadership 238 Pt. 3 How will we get there? 253 13 The marketing plan 257 14 The people plan 270 15 Managing change 285 16 The financial plan 302 17 Writing and presenting your business plan 322 18 Exit routes 337 References 352 Index 354 Index of advertisers 356.
This is a most enlightening book written in a most accessible style, with periodic in-depth treatment of theoretical propositions, using diagrams. Students studying a variety of economics and business related courses could find this book invaluable. David Gray, International Journal of Entrepreneurship and Innovation One of the most exciting developments in economics in recent decades has been the emergence of a coherent framework for understanding why organisations have different structures and attributes. There is no better way of learning about this fascinating literature on incomplete information and transaction costs than Martin Ricketts s accessible and authoritative book. Very highly ...
`A thoughtful and reflective account of "enterprise", offering meaningful and contextualized knowledge to students at all levels, written in a style that is as engaging as it is informative – and peppered with unobtrusive dry wit′ - Professor Sara Carter, OBE, Hunter Centre for Entrepreneurship, University of Strathclyde Enterprise, Entrepreneurship and Small Business is an exciting new text for all students of business. Broad and inquisitive in its intellectual outlook, this provocative but accessible textbook covers core themes and topics in the study of enterprise, as well as looking at subjects that are often ignored, from criminal entrepreneurs and the demise of Enron, to ′entre-t...
The role of small business enterprise in a mature market economy is one of the major issues in contemporary industrial organization, and is the focus of this book. Small Business Enterprise brings new standards of rigour and insight into the study of small firms by importing contemporary ideas from industrial economics and by using up-to-date statistical and econometric techniques. Based on a uniquely rich set of data, Small Business Enterprise focuses on the early period after start-up of the small firm. It investigates competitive niches and how they are established, determinants of growth and profitability, the factors fostering survivial, and many other central issues. This core of economic analysis is complemented by an innovative case profile approach, which considers the real behaviour of small firms in a competitive environment; and a section on the political economy of small firms, which looks at the ethics of competition and the enterprise culture.
This text provides a comprehensive introduction to small businesses, the changing business environment in which they emerge and operate, the nature of entrepreneurship and the practical business of managing a small firm.
Named a Best Business Book of 2021 by Soundview Magazine Transform your organization into a constantly learning, ever-evolving industry leader with the proven operating model of leading global firms. For decades, leaders of large, complex organizations have been rightfully encouraged to run their organizations like lean, agile startups. More often than not, they place their bets on trends like digital transformation or design thinking. Well-intended, yet in isolation they are not enough. There’s another, better way to drive durable, effective change in your organization, and it’s been proven effective by global IT and business consulting leader Infosys. The Live Enterprise operating mode...
Smith explains how France abandoned merchant capitalism for the corporate enterprise that would come to dominate its economy and project influence around the globe. Opposing the view that French economic and business development was crippled by missed opportunities and entrepreneurial failures, he presents a story of considerable achievement.
Is capitalism everywhere driven by the same logic of market forces, contract, and individualistic motivation? Or is Japan different? These eighteen contributions by leading Japanese economists shed light on a number of issues in this increasingly important debate. The variety of perspectives and the range of firms covered--not only the large industrial corporation but cooperatives, public enterprises, and mutual life insurance companies as well--provide a broad overview that few other books on Japanese business can offer. In a new introduction to this English-language edition, Ronald Dore and Hugh Whittaker identify and summarize the salient themes and sharpen the points discussed. Chapters ...
This book is for newly qualified teachers and PGCE students of business education and economics. It covers the training standards for NQTS but goes beyond this with a focus on the subject expertise they bring into teaching.
The comprehensive 6-stage selling program from Sandler Training-- "Top 20 Sales Training Company" by Selling Power Magazine Competitively pursuing large, complex accounts is perhaps the greatest challenge for selling teams. To keep treasured clients and gain new ones, you need a system to win business with profitable enterprise clients, serve them effectively and grow the relationships over time. You start with Sandler Enterprise Selling. The only enterprise selling system based on the proprietary Sandler Selling System methodology created by David H. Sandler This practical, step-by-step book is designed specifically for selling teams committed to high achievement in the enterprise environme...