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Evangelicals Incorporated
A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues...
Meaning Inc
Meaning, Inc. is about achieving happiness, motivation and performance at work for you and your organisation. Well-motivated people who are happy with their work and where they work are more likely to deliver high performance. People who work for organisations whose purpose they believe in are more likely to go the extra mile to help achieve that purpose. Yet modern organisations too often stifle the enthusiasm and skills of those who work for them. Instead of providing meaning, they prevent it. Meaning Inc. shows the way for organisations to provide meaning to their people through a clearly understood sense of purpose, unequivocal values and day-to-day leadership. This is joined-up business thinking for 21st century leaders and organisations.
You, Inc.
In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.
Literature Incorporated
Introduction: the corporation as metaphor -- John Locke, desire, and the incorporation of money -- Wonderful event: the South Sea bubble and the crisis of property -- Insurance and the problem of sentimental representation -- "Bodies of men": abolitionist writing and the question of interest -- Held in reserve: banks, serial crises, and the ekphrastic turn -- Coda: the entrepreneur as corporate hero
The Advertising Business
This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.
Comic Books Incorporated
Comic Books Incorporated tells the story of the US comic book business, reframing the history of the medium through an industrial and transmedial lens. Comic books wielded their influence from the margins and in-between spaces of the entertainment business for half a century before moving to the center of mainstream film and television production. This extraordinary history begins at the medium’s origin in the 1930s, when comics were a reviled, disorganized, and lowbrow mass medium, and surveys critical moments along the way—market crashes, corporate takeovers, upheavals in distribution, and financial transformations. Shawna Kidman concludes this revisionist history in the early 2000s, when Hollywood had fully incorporated comic book properties and strategies into its business models and transformed the medium into the heavily exploited, exceedingly corporate, and yet highly esteemed niche art form we know so well today.
YOU, Incorporated
Organized into five direct and digestible chapters, You, Incorporated, is the ultimate practical guide to career success that zeroes in on the three essential concepts that job-seekers, career builders and career changers need to know: - No Job is Forever - Employability Equals Options - Your Career is Your Business Written by an expert in career transition who has helped thousands of people find their own "job utopias," readers will find a down-to-earth, accessible approach to becoming more valuable to current employers while developing long-term personal competitiveness to attract future employers and seize the opportunities that are waiting out there.
Encyclopedia of Business in Today's World
Serving as a general, nontechnical resource for students and academics, these volumes provide an understanding of the development of business as practiced around the world.
There's No Such Thing as an Easy Job
_______________'Surreal and unsettling' - Observer Cultural Highlight'Wise, comical and exceptionally relatable' - Zeba Talkhani 'Quietly hilarious and deeply attuned to the uncanny rhythms and deadpan absurdity of the daily grind' - Sharlene Teo_______________A woman walks into an employment agency and requests a job that requires no reading, no writing - and ideally, very little thinking.She is sent to an office building where she is tasked with watching the hidden-camera feed of an author suspected of storing contraband goods. But observing someone for hours on end isn't so easy. How will she stay awake? When can she take delivery of her favourite brand of tea? And, perhaps more important...
Sport Inc.
Why would someone pull the plug on a Premier League match? What prompts an athlete to search for sponsorship on eBay? How can the decision of a drinks brand CEO make or break an entire sport? Why would a sprinter think they can’t afford not to dope? Sport Inc. reveals the behind-the-scenes finances that drive sport - who gets rich and who gets left on the bench. Through investigations into a wide range of sports, including how football agents really work, the betting industry and corruption, esports, the NFL’s efforts to take over the world and the real cost of hosting events like the World Cup and the Olympics, the financial realities of our obsession with sport are exposed. As spectators our choices make us key players in this game of riches – it’s time to find out who’s winning and who’s losing.
