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La Dolce Vita University
La Dolce Vita University (LDVU) is the perfect sampler for anyone curious about (or already in amore with) Italy and its remarkably rich cultural gifts, both past and present. True to its lighthearted name, La Dolce Vita “U” is all about pleasurable learning, or what we prefer to call “edu-tainment.” Its dozens of entertaining yet authoritative mini-essays on a wide assortment of intriguing topics encourage random dipping at the reader’s pleasure. Even the most erudite Italophile will discover fun new facts and fascinating new insights in the pages of La Dolce Vita U. Mini-essays treat specific topics in one or more of the following subject areas: the Italian character; the visual arts (art, artists, architects); the performing arts (music, theater, cinema); history and antiquity; language and literature; cuisine and agriculture; wine and spirits; traditions and festivals; style and applied arts; unique places. In a wink and nod to the book’s “academic” identity, the 165 mini-essays are arranged alphabetically and accompanied by charming illustrations throughout. A special traveler’s topic index is provided at the end of the book.
La Dolce Vita University
La Dolce Vita University, 2nd Edition (LDVU2) is the perfect sampler for anyone curious about (or already in amore with) Italy and its remarkably rich cultural gifts, both past and present. This fully revised second edition includes 125 pages of new material (more than 60 new mini-essays and 40 new illustrations) to expand on the delights in the first edition. True to its lighthearted name, La Dolce Vita “U” is all about pleasurable learning, or what we prefer to call “edu-tainment.” Its dozens of entertaining yet authoritative mini-essays on a wide assortment of intriguing topics encourage random dipping at the reader’s pleasure. Even the most erudite Italophile will discover fun ...
O herói e o fora da lei
Algumas marcas são tão extraordinárias que extrapolam o segmento em que estão; são símbolos de culturas inteiras, admiradas por consumidores em todo o mundo. Esse livro oferece um sistema claramente estruturado que todos os profissionais do mundo dos negócios e do marketing poderão seguir e reproduzir. Os leitores aprenderão como compreender o significado profundo da categoria do seu produto e "reivindicá-la" para a sua marca. O fascinante nessa obra é a discussão como o significado profundo de uma categoria de produto poderá inspirar uma identidade de marca singular e irresistível.
100 Places in Italy Every Woman Should Go, 5th Edition
This fully updated 5th Edition of 100 Places in Italy Every Woman Should Go is packed with new information. Susan Van Allen provides the best insider’s femme-friendly advice for sights, shopping, restaurants, and many new destinations and Golden Day itineraries to enhance your travel experiences in the Bel Paese. Susan is your fun-loving, savvy-traveler girlfriend whispering in your ear, inspiring you to make your Italian dream vacation come true. Go along with her as she leads you up and down the boot to discover this extraordinary country where Venus (Vixen Goddess of Love and Beauty) and The Madonna (Nurturing Mother of Compassion) reign side-by-side. These pages, curated with passion, ...
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
This text looks at the importance of product branding. It shows how branding works, how to manage it, and how to use branding strategically. Using studies of other powerful brands, this book shows that successful branding corresponds to basic patterns of archetypes found in the unconcious mind.
