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Human Interaction, Emerging Technologies and Future Systems V
This book reports on research and developments in human–technology interaction. A special emphasis is given to human–computer interaction and its implementation for a wide range of purposes such as health care, aerospace, telecommunication, and education, among others. The human aspects are analyzed in detail. Timely studies on human-centered design, wearable technologies, social and affective computing, augmented, virtual and mixed reality simulation, human rehabilitation, and biomechanics represent the core of the book. Emerging technology applications in business, security, and infrastructure are also critically examined, thus offering a timely, scientifically grounded, but also profe...
“Novos” consumidores, “novos” mercados
As temáticas do consumo e do comportamento do consumidor estão em voga e se destacam pela alta relevância e interesse que despertam tanto na literatura acadêmica e pesquisas científicas quanto no ambiente mercadológico global. Isto porque a sociedade contemporânea encontra-se refém de um exacerbado consumo de bens e serviços, tendo sido, inclusive, denominada pelo sociólogo e filósofo francês Jean Baudrillard como uma “Sociedade de Consumo”.
Tópicos Especiais em Engenharia: inovações e avanços tecnológicos 6
Prezados leitores, É com grande satisfação que apresento o livro “Tópicos Especiais em Engenharia: inovações e avanços tecnológicos – Volume 6”, uma obra abrangente que aborda diversos temas relevantes e atuais no campo da engenharia. Este sexto volume reúne uma seleção de capítulos que exploram uma ampla gama de áreas de conhecimento, fornecendo insights valiosos e apresentando pesquisas de ponta que contribuem para o avanço da engenharia. O livro inicia com os capítulos sobre a caracterização de matérias-primas cerâmicas utilizadas na produção de placas de revestimento em indústria do Cabo de Santo Agostinho – PE, e os efeitos da temperatura no comportamento m...
Symbolic Self Completion
First published in 1982. The problem addressed in this volume is the human pursuit of self-definitions. Self-definitions can vary widely with respect to the context in which they are found, and in regard to who aspires to possess them. Violinist, mother, humanitarian, intellectual, equestrian, and French-speaker are all examples of self-definitions.
Gays, Lesbians, and Consumer Behavior
Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts that homosexuality often entails a fully elaborated lifestyle, many details of which revolve around, and reflect differences from, mainstream society. These findings are of practical value since consumers, businesses, channels of distribution, and media forms are all segmented, addressing a diversity of attitudes and be...
Pro Logo
The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.
The Cynical Americans
The authors draw on their comprehensive national survey of American employees to reveal why cynicism has become so rampant in our workplace--and shows how to understand, diagnose, and successfully combat it in organizations. Includes sections on the signs of cynicism, the roots of cynicism, the consequences of cynicism, and remedies for cynicism.
Business, Not Politics
In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers'claims that marketing appeals to gay and lesbian consumers are a matter of "business, not politics" and that the business of gay marketing can be considered independently of the politics of gay rights, identity, and visibility. She contends that the gay community is not a preexisting entity that marketers simply tap into; rather it is a construction, an imagined community formed not only through political activism but also through a commercially supported media. She argues that marketing has not only been formative in the constitution of a GLBT community and identity but also has had significant impact on the visibility of gays and lesbians.
The Sex of Things
This volume brings together the most innovative historical work on the conjoined themes of gender and consumption. In thirteen pioneering essays, some of the most important voices in the field consider how Western societies think about and use goods, how goods shape female, as well as male, identities, how labor in the family came to be divided between a male breadwinner and a female consumer, and how fashion and cosmetics shape women's notions of themselves and the society in which they live. Together these essays represent the state of the art in research and writing about the development of modern consumption practices, gender roles, and the sexual division of labor in both the United Sta...
