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Sports Marketing
Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing intern...
Managing Employee Performance & Reward
This second edition offers a comprehensive coverage of employee performance and reward, presenting the material in a conceptually integrated way.
Managing Employee Performance and Reward
Now in its second edition, Managing Employee Performance and Reward continues to offer comprehensive coverage of employee performance and reward, presenting the material in a conceptually integrated way. This new edition has been substantially updated and revised by a team of specialist contributors, and includes: • An increased focus on employee engagement and the alignment between the organisation's goals and the personal goals of employees • Expanded coverage of coaching, now a leading-edge performance enhancement practice • Extensive updates reflecting the major changes in employee benefits in recent years, as organisations strive to attract and retain talent • Updated coverage of executive salaries and incentives in the contemporary post-GFC environment. This popular text is an indispensable resource for both students and managers alike. Written for a global readership, the book will continue to have particular appeal to those studying and practising people management in the Asia-Pacific region.
Managing Employee Performance and Reward
Focuses on performance and reward using systems thinking and a dual model of strategic alignment and psychological engagement.
