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Sports Marketing
Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing intern...
Managing Employee Performance & Reward
This second edition offers a comprehensive coverage of employee performance and reward, presenting the material in a conceptually integrated way.
Managing Employee Performance and Reward
Focuses on performance and reward using systems thinking and a dual model of strategic alignment and psychological engagement.
The Book of Dow
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