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The Rules of Public Relations
In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of today’s PR practitioners. From the rise of social media giants and brand influencers to the intricacies of intellectual property, consumer reviews, and the looming presence of artificial intelligence, the legal and ethical terrain of public relations is vast and nuanced. Structured thematically, chapters of this book address critical comparisons such a...
Public Relations History
This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.
Connected Histories
The World Wide Web (WWW) and digitisation have become important sites and tools for the history of the Holocaust and its commemoration. Today, some memory institutions use the Internet at a high professional level as a venue for self-presentation and as a forum for the discussion of Holocaust-related topics for potentially international, transcultural and interdisciplinary user groups. At the same time, it is not always the established institutions that utilise the technical possibilities and potential of the Internet to the maximum. Creative and sometimes controversial new forms of storytelling of the Holocaust or more traditional ways of remembering the genocide presented in a new way with...
The Press and Democratic Backsliding
This edited volume explores the democratic dangers posed by a political press that emphasizes electoral competition, strategy, entertainment, and what Jay Rosen calls “savviness”—praising candidates for being politically smart rather than being honest—in its coverage of a political landscape dominated by a looming authoritarian threat. Contributors document how the American and global political press have failed to fulfill their role in elections and demonstrate how authoritarians have used and will continue to use their power in setting policy before going on to suggest and develop solutions to these problems. These proposed solutions include the adoption of democracy-focused framing, solutions journalism, and solidarity journalism, all of which emphasize the needs and issues of democratic communities over candidates’ political strategy. The book’s recommendations contribute to a reorientation of journalism toward democracy and truth rather than performative detachment and forced balance. Scholars of journalism, mass media, communication, and political science will find this collection to be of particular use.
Overcoming Social Polarization
In this book, Jessica Neu explores how to advance the discussion of deliberative democracy in an era defined by widespread social polarization and identity politics. By utilizing the communication ethics scholarship of Ronald C. Arnett as a theoretical framework and reference point for analysis, Neu analyzes several pop culture artifacts to demonstrate how communication ethics and narrative-driven perspectives can be applied pragmatically in order to reach dialogic civility in a post-truth era. Through recognizing each artifact’s relationship with rhetoric, Neu highlights how they each represent ways in which discursive environment in physical space can be utilized to promote depolarization. Ultimately, this book provides a paradigmatic model that demonstrates how any individual can utilize this framework of communication ethics and deliberative democracy to enter a space of dialogic civility to depolarize our current post-truth world.
Campaigning in the Aftermath of the 2020 Elections
The post-election period of the 2020 presidential campaign is historic not only for the culmination of tensions in the January 6, 2021 storming of the US capitol, but also in the very persistence of campaigning after the election was over. Historically, political campaigns have had only four phases: pre-primary, primary, convention, and general election. In 2020, there was a distinct and active post-election campaign in which President Donald Trump vigorously challenged the election, calling for recounts, court challenges amid charges of voter fraud and irregularities. Speeches, rallies, fundraising and advertising continued weeks past the election. For the first time modern electoral histor...
A Future for the News
Bringing together academics and news industry professionals, this daring book investigates and offers solutions to significant problems with the productive functioning of the mainstream news media. Each chapter offers a pathway for improvement for individual reporters, the institution more broadly, and the news consumer.
Political Campaign Communication
Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign. Updates to The Ninth Edition Include: Two completely new chapters – Chapter 6 and Chapter 13 – discuss ethical considerations of political campaign communication and the practice of contemporary journalism in today’s campaigns. Political campaign communication fro...
Political Problems and Personalities in Contemporary Maryland
Political Problems and Personalities in Contemporary Maryland provides a comprehensive rhetorical analysis of contemporary politics and political communication in Maryland at both the state and local levels. Theodore F. Sheckels and Carl Hyden approach rhetoric in a broader sense, arguing that actions by political players – including decisions on housing policy, urban redevelopment policy, and transportation policy—are not in a separate category from their messages. In many cases, they argue, actions are messages, often with important material consequences. Rather than focusing solely on previous or upcoming elections, as political communication has traditionally been examined, Sheckels and Hyden give considerable space to non-election topics, responding to current shifts in political communication scholarship and encouraging others to examine political communication at the local and state levels elsewhere in the United States. Scholars of communication, political science, rhetoric, and history will find this book of particular interest.
The 2020 Presidential Campaign
As he has done for each presidential campaign since 1992, Robert E. Denton Jr. gathers a diverse collection of communications scholars to analyze specific areas of the most recent campaign season. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, presidential debates, political advertising, the use of new media, and coverage of the campaigns. This volume looks at the 2020 presidential campaign from three perspectives. The first section addresses the major political campaign communication areas, including pre-primary/candidate surfacing, the conventions, the debates, political advertising, social media, and news coverage of the campaign. The second section includes two unique perspectives on political branding and the politics of food in the 2020 campaign. The final section of the volume provides the broad overviews of campaign spending and finance as well as the national perspective of explaining the vote. Thus, the chapters cluster around the themes of campaign communication, studies of unique or special topics relevant to the campaigns, and the overall election.
