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Choice and Preference in Media Use
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what ...
Hard Choices
SHORTLISTED FOR THE PARLIAMENTARY BOOK AWARDS ' Thought- provoking and well worth reading' Times Literary Supplement After decades of peace and prosperity, the international order put in place after World War II is rapidly coming to an end. Disastrous foreign wars, global recession, the meteoric rise of China and India and the COVID pandemic have undermined the power of the West's international institutions and unleashed the forces of nationalism and protectionism. In this lucid and groundbreaking analysis, one of Britain's most experienced senior diplomats highlights the key dilemmas Britain faces, from trade to security, arguing that international co-operation and solidarity are the surest ways to prosper in a world more dangerous than ever.
The Paradox of Choice
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, an...
Media Choice
This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.
Lifestyle Journalism
Lifestyle journalism has experienced enormous growth in the media over the past two decades, but scholars in the fields of journalism and communication studies have so far paid relatively little attention to a field that is still sometimes seen as "not real journalism". There is now an urgent need for in-depth exploration and contextualisation of this field, with its increasing relevance for 21st century consumer cultures. For the first time, this book presents a wide range of studies which have engaged with the field of lifestyle journalism in order to outline the various political, economic, social and cultural tensions within it. Taking a comparative view, the collection includes studies ...
Nudging Choices Through Media
This book addresses the growing use of computerized systems to influence people’s decisions without their awareness, a significant but underappreciated sea-change in the way the world works. To assess these systems, this volume’s contributors explore the philosophical and ethical dimensions of algorithms that guide people’s behavior by nudging them toward choices preferred by systems architects. Particularly in an era of heightened awareness of bias and discrimination, these systems raise profound concerns about the morality of such activities. This volume brings together a diverse array of thinkers to critically examine these nudging systems. Not only are high-level perspectives prese...
Media Imagery and Political Choice
The research presented in this manuscript contrasts a text-only and graphical display of news, to assess the personal and environmental factors affecting news preferences. This research was conducted in two stages. First, an online experiment and survey of 1,000 participants assessed the effects of political attitudes, personal demographics, and visual cues on news selection behaviors. Second, an eyetracking study evaluated the ocular and cognitive behaviors associated with the processing of each news display. Analyses specifically examined which factors influence (i) an individual's preferences for hard and soft news, (ii) an individual's preferences for specific news sources, and (iii) how...
More Advertising Worldwide
This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: " This reader is an absolute must for all advertisers, agencies and students... " Werben und Verkaufen (Issue 40/2001)
