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Church Advertising, Public Relations and Marketing in Twentieth-Century America
This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.
100 Ways to Get Your Church Noticed
First published in 2006, this book is packed with simple, good advice and ideas for generating publicity for your church and its mission. This updated and enlarged edition includes extensive new material on using social media. Written in clear and jargon-free language, it offers advice on ~ Developing an effective communications strategy ~ Creating or updating your website ~ Making the most of Facebook, Twitter and other social media sites ~ Putting your building to work, inside and out ~ Giving your publications a makeover ~ Liaising with the media Illustrated throughout with real examples that have worked successfully, this essential resource makes communication expertise readily accessible for churches in all contexts.
Promotions in a PR Wilderness
Are you a promotions Ninja, a Butterfly or a Philistine? Do you execute PR plans efficiently, do you flitter between ideas, or do you beat things into submission? Public relations can either make or break an organization, but for small businesses, entrepreneurs, and churches public relations may seem like a luxury they can't afford.Author David A. Shadinger begs to differ, as he shares in his new book, Promotions in a PR Wilderness: A Guide for Small Businesses, Entrepreneurs, and Church Leaders, ways that public relations can be achieved, especially when you are not a Fortune 500 company.With an extensive background in public relations and small business management, as well as experience as...
The Silent Pulpit
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Getting the Word Out
High quality publications and public relations will enhance a congregation's overall ministry by promoting strong stewardship, effective evangelism, and exciting parish education. Getting the Word Out provides all the tools congregations need to create attention-grabbing, informative, and inspiring communications. Frederick H. Gonnerman shows readers how to assess their audience and the competition for the audience's attention; identify a publication's purpose; and create useful, readable, and attractive publications-whether print or online, for the congregation or a broader community.
