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Relações públicas no modo de produção capitalista
Utilizando o materialismo histórico como referencial teórico, a autora procura situar as Relações Públicas dentro do contexto da moderna produção dos países capitalistas. O estudo mostra as dificuldades encontradas pelas RP para se colocarem a serviço da sociedade como um todo.
The Evolution of Popular Communication in Latin America
This book brings together twelve contributions that trace the empirical-conceptual evolution of Popular Communication, associating it mainly with the context of inequalities in Latin America and with the creative and collective appropriation of communication and knowledge technologies as a strategy of resistance and hope for marginalized social groups. In this way, even while emphasizing the Latin American and even ancestral identity of this current of thought, this book positions it as an epistemology of the South capable of inspiring relevant reflections in an increasingly unequal and mediatized world. The volume’s contributors include both early-career and more established professionals and natives of seven countries in Latin America. Their contributions reflect on the epistemological roots of Popular Communication, and how those roots give rise to a research method, a pedagogy, and a practice, from decolonial perspectives.
Communication for Social Change Anthology
Contains nearly 200 readings published between 1927 and 2005, in English or translated from other languages, on the historical roots and pioneering thinking regarding communication for social change. Covers a variety of topics, including the radio, tv and other mass communication, information and communication technology, the digital gap, the formation of an information society, national information policies, participatory decision making, communication of development, pedagogy and entertainment education, HIV/AIDS communication for prevention, etc.
Press and Censorship in Brazil
"Complete freedom, nobody enjoys it: we start oppressed by syntax and end up dealing with the Police of Social and Political Order, but, within the narrow limits that grammar and law coerce us, we can still move". This quote of Brazilian writer Graciliano Ramos (in Memoirs of prison, 1953), also illustrates the present moment of Brazilian journalism. Among so many forms of censorship present in our days: the political and ideological (induced by the government's pressure) and the economic (by the strength of the market), we still find the judicial, the one decided precisely by the constitutionally responsible power to watch over its integrity. Yes, the judge's pen is present with the same strength as the stamp of the former and extinct Brazilian Federal Censorship Department, in 1988, with the new Federal Constitution.
Comunicação para a Cidadania: 30 anos em luta e construção coletiva
Sob a terminologia guarda-chuva Comunicação para a Cidadania agrupam-se pesquisas que se debruçam sobre diferentes iniciativas da comunicação comunitária, popular e alternativa. Dessa maneira, convencionamos haver na relação entre os dois conceitos o cerne teórico-metodológico que sintetiza e equaliza os esforços de comunicação desenvolvidos por minorias, coletivos, movimentos sociais e grupos populares que buscam projetar politicamente as suas vozes nas lutas pela cidadania, pelos direitos humanos, por equidade social, de raça e gênero notadamente. Este livro busca refletir a heterogeneidade temática de nossa ementa, das autoras e autores que fazem parte da história do GP Comunicação para a Cidadania, contribuindo com a renovação, reconfiguração e atualização deste coletivo unido pelo diapasão de que outro mundo é possível e que a disputa da/na comunicação é parte fundamental dessa mudança.
Publicidade e vendas na internet
A expansão da Internet transformou-a num fenômeno de dimensões globais, marcado pela maciça presença de organizações, instituições e empresas comerciais, industriais e de serviços. Discute de maneira prática os procedimentos para promover a presença - em suas diversas formas - e as vendas de pequenas, médias e grandes empresas na rede. Obra indispensável a todos que queiram compreender a natureza, o papel e as funções das ferramentas proporcionadas por esta nova e fascinante mídia.
Youth Power in Precarious Times
Does youth participation hold the potential to change entrenched systems of power and to reshape civic life? In Youth Power in Precarious Times Melissa Brough examines how the city of Medellín, Colombia, offers a model of civic transformation forged in the wake of violence and repression. She responds to a pressing contradiction in the world at large, where youth political participation has become a means of commodifying digital culture amid the ongoing disenfranchisement of youth globally. Brough focuses on how young people's civic participation online and in the streets in Medellín was central to the city's transformation from having the world's highest homicide rates in the early 1990s to being known for its urban renaissance by the 2010s. Seeking to distinguish commercialized digital interactions from genuine political participation, Brough uses Medellín's experiences with youth participation—ranging from digital citizenship initiatives to the voices of community media to the beats of hip-hop culture—to show how young people can be at the forefront of fostering ecologies of artistic and grassroots engagement in order to reshape civic life.
Encyclopedia of Social Movement Media
The entries are designed to be relatively brief with clear, accessible, and current information.
