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Creating and Delivering Your Value Proposition
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Selling Your Value Proposition
A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.
On the Marsh
'He does write beautifully, especially of his greatest love - our wild birds ... On The Marsh is a delightful read.' Christopher Hart, Daily Mail How the rewilding of eight acres of Norfolk marshland inspired a family and brought nature even closer to home. When writer Simon Barnes heard a Cetti's warbler sing out as he turned up to look at a house for sale, he knew immediately that he had found his new home. The fact that his garden backed onto an area of marshy land only increased the possibilities, but there was always the fear that it might end up in the wrong hands and be lost to development or intensive farming. His wife saw through the delicate negotiations for the purchase. Once they...
Law Mart
American law schools are in deep crisis. Enrollment is down, student loan debt is up, and the profession's supply of high-paying jobs is shrinking. Meanwhile, thousands of graduates remain underemployed while the legal needs of low-income communities go substantially unmet. Many blame overregulation and seek a "free" market to solve the problem, but this has already been tested. Seizing on a deregulatory policy shift at the American Bar Association, private equity financiers established the first for-profit law schools in the early 2000s with the stated mission to increase access to justice by "serving the underserved". Pursuing this mission at a feverish rate of growth, they offered the pro...
Gilbert
Gilbert is one of the fastest growing communities in the country. There were only 500 residents when the town was incorporated in 1920. Since 1980, the population has doubled every five years. But how did this small desert community come to have such explosive growth in just over 30 years? Early pioneers began arriving in 1890, and in 1902, the Arizona Eastern Railway decided to build a rail line from Phoenix that went through Florence to the mining town of Kelvin. After purchasing land from Bobby Gilbert, a depot was built in 1905, and the town began to grow. Because of the creation of canals and Roosevelt Dam, Gilbert became a thriving agricultural community. In 1971, Gilbert had less than 2,000 residents, and in 1975, the town council approved a land annexation that added over 53 square miles to Gilbert. In 2014, that population number approached 250,000. By 2040, Gilbert is expected to be the fourth largest community in Arizona with approximately 330,000 residents.
You Can’T Make This Stuff Up: Tales from a Judicial Diva
Is it possible to be a judge and have a sense of humor too? Judge Vanessa Gilmore shows us that the answer is a resounding yes! In this humorous, autobiographical collection of short stories, Judge Gilmore reveals a glimpse of life on and off the bench. A master storyteller, and a lover of all things funny, Judge Gilmore would often regale her friends at parties with tales of her life. When she related a story about a criminal defendant who was flirting with her as she took his plea, and another who dressed as king during his trial, her friends insisted that these stories could not be true. This book shows us that life really is stranger and funnier than fiction. From hilarious tales of flirting criminals and fighting lawyers, to heart warming stories of time spent mentoring young girls, we see it all through the eyes of a judge. Vanessa found humor when a man in a restaurant insisted that she should stop saying she was a federal judge because it just sounded too far fetched and vindication when her young son asked if boys could be judges too. This book will leave you laughing and asking if life as a judge can really be this much fun.
