Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Information Systems: Modeling, Development, and Integration
UNISCON 2009 (United Information Systems Conference) was the third conf- ence in the series that is based on the idea to pool smaller but highly interesting scienti?c events on information systems into one large conference. Here, people from di?erent scienti?c backgrounds can present their research results, share their ideas and discuss future trends in these various areas. UNISCON 2009 was held in Sydney, Australia in the University of Western Sydney, Campbelltown Campus. In 2009 the following scienti?c events were held under the umbrella of UNISCON 2009: th – 8 International Conference on Information Systems Technology and Its Applications (ISTA 2009) th – 8 International Workshop on C...
Enlightened Marketing in Challenging Times
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the ro...
An Integrated Approach to Environmental Management
Covers the most recent topics in the field of environmental management and provides a broad focus on the theoretical and methodological underpinnings of environmental management Provides an up-to-date survey of the field from the perspective of different disciplines Covers the topic of environmental management from multiple perspectives, namely, natural sciences, engineering, business, social sciences, and methods and tools perspectives Combines both academic rigor and practical approach through literature reviews and theories and examples and case studies from diverse geographic areas and policy domains Explores local and global issues of environmental management and analyzes the role of various contributors in the environmental management process Chapter contents are appropriately demonstrated with numerous pictures, charts, graphs, and tables, and accompanied by a detailed reference list for further readings
Finding New Ways to Engage and Satisfy Global Customers
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challeng...
Knowledge-Based Intelligent Information and Engineering Systems
Dear delegates,friendsand membersofthe growingKES professionalcommunity,w- come to the proceedings of the 9th International Conference on Knowledge-Based and IntelligentInformationandEngineeringSystemshostedbyLa TrobeUniversityin M- bourne Australia. The KES conference series has been established for almost a decade, and it cont- ues each year to attract participants from all geographical areas of the world, including Europe, the Americas, Australasia and the Paci?c Rim. The KES conferences cover a wide range of intelligent systems topics. The broad focus of the conference series is the theory and applications of intelligent systems. From a pure research ?eld, intel- gent systems have advanc...
Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing
The 9th ACIS International Conference on Software Engineering, Artificial Intelligence, Networking, and Parallel/Distributed Computing, held in Phuket Thailand on August 6 – 8, 2008 is aimed at bringing together researchers and scientist, businessmen and entrepreneurs, teachers and students to discuss the numerous fields of computer science, and to share ideas and information in a meaningful way. This publication captures 20 of the conference’s most promising papers, and we impatiently await the important contributions that we know these authors will bring to the field.
Context-based Entrepreneurship
Context plays an important role in entrepreneurship and this is increasingly being acknowledged both in research, practice, and policy considerations. Where, why, and how entrepreneurship occurs can be considered when studying the effects of context. This book focuses on the role of context in entrepreneurship by analyzing different factors, including locational, time-specific, and cultural variables and social conditions. Researchers of entrepreneurship will particularly benefit from the holistic, context-based perspective this book offers.
Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing 2011
The purpose of the 12th Conference Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD 2011) held on July 6-8, 2011 in Sydney, Australia was to bring together scientists, engineers, computer users, and students to share their experiences and exchange new ideas and research results about all aspects (theory, applications and tools) of computer and information sciences, and to discuss the practical challenges encountered along the way and the solutions adopted to solve them. The conference organizers selected 14 outstanding papers from SNPD 2011, all of which you will find in this volume of Springer’s Studies in Computational Intelligence.
Principles of Marketing
The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value–creating and capturing it–drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.
