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Rebuilding the Brand
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true. By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration. And today, Harley-Davidson is a model brand. Harley-Davidson isn't just a motorcycle company anymore. It is a community, a look, a source of self-expression, an all-American appeal for freedom—al...
Who Is the Real Hog?
Bob Michel has been in the motorcycle industry for 29 years. Fourteen years with Harley-Davidson. He spent nine years as partner and vice president of Milwaukee Harley-Davidson . Bob became sole owner of that dealership in July of 2003. As owner, he oversaw all the day-to-day operations, as he had since becoming involved with the dealership in 1996. Under his direction, dealership sales nearly tripled. He helped Harley-Davidson with almost all of their programs for their retail dealer network. His last position at Harley-Davidson was manager of dealer facilities planning. Prior to that Bob was manager of worldwide retail services. Earlier on, he held a variety of sales positions including, d...
The Ironworker
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American Motorcyclist
American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
The Power Principle
A founding vice president of the respected Covey Leadership Center reveals the ten principles of power and explains how to win it--and wield it--with honor and integrity. ""The Power Principle" provides a new standard for how we can build more meaningful relationships".--John Gray, author of "Men Are from Mars, Women Are from Venus". Diagrams.
Passion to Win
HOW HAVE SOME DISTINGUISHED Indian companies and MNCs operating in India acquired outstanding stature and sustained extraordinary performance over long spans of time? How do they develop and sustain competitive edge?What kind of leadership, basic paradigms, values, strategic orientations, organizational characteristics, managerial processes and practices make the difference? This book attempts to answer these questions, based on an intensive, empirical, two-year path breaking research study by All India Management Association that covered some of the most outstanding, highly admired Indian companies and multinational companies operating in India. It is the first book of its kind that has foc...
Cycle World
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Harley-Davidson Motor Company
It's 1901 and a guy named Harley has an idea. Put an engine on a bicycle. What? Outside his door, carts are still pulled by horses and autos are a rare sight, for goodness' sake. It's 1908 and a Harley-Davidson motorcycle sets a record by getting 188 miles to a gallon of gas. It's 1909 and the company introduces something new to its line: a V-Twin cylinder engine. Fast forward to the twenty-first century, and the technical innovation hasn't stopped. But there's a lot more than just choppers in the mix. Examples: The Harley-Davidson racing team adds a seventeen-year-old girl to the roster. 250,000 people help celebrate Harley's 100th anniversary in Milwaukee, Wisconsin. And a museum devoted t...
Developments
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