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An Athletic Director’s Story and the Future of College Sports in America
Robert Mulcahy’s chronicle of his decade leading Rutgers University athletics is an intriguing story about fulfilling a vision. The goal was to expand pride in intercollegiate athletics. Redirecting a program with clearer direction and strategic purpose brought encouraging results. Advocating for finer coaching and improved facilities, he and Rutgers achieved national honors in Division I sports. Unprecedented alumni interest and support for athletics swelled across the Rutgers community. His words and actions were prominent during a nationally-reported incident involving student athletes. When the Rutgers Women’s Basketball team players were slandered by racist remarks from a popular radio talk show host, Mulcahy met it head on. With the coach and players, he set an inspiring example for defending character and values. Though Mr. Mulcahy left Rutgers in 2009, his memoir reflects continued devotion to intercollegiate athletics and student athletes. His insights for addressing several leading issues confronting Division I sports today offer guidelines for present and future athletic directors to follow.
Encyclopedia of Sport Management
This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field.
College Sports Inc.
For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.
Strategic Sport Communication
Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport. No other college text explains the nuances of the field more effectively than Strategic Sport Communication. Now in its fourth edition, the text blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication. The text boasts an unparalleled authorship team ...
Contemporary Sport Management
Contemporary Sport Management, Fifth Edition With Web Study Guide, provides students with an overview of sport management by presenting extensive discussions of the foundational aspects of the profession and current topics from the field. The fifth edition continues to engage students with a full-color format and an integrated web study guide. The text also discusses the role of social media in revolutionizing the industry and the significance of sport as an international institution. Students will learn the relevance of legal, sociocultural, historical, political, and psychological concepts to the management of sport; the professional skills and attitudes of successful sport managers; and w...
Principles and Practice of Sport Management
Principles and Practice of Sport Management, Third Edition, provides students with solid fundamental information on what they need to do to be successful in the sport industry. Updated and expanded, this best-selling text offers a unique blend of information on the foundations and principles on which sport management operates as well as how to apply those foundations and principles to the sport industry. The authors, all well-renowned professors in sport management or sport administration, have produced a text that is thorough, practical, and lively, and which lays the groundwork for students as they study and prepare for successful careers in sport management.
An Athletic Director’s Story and the Future of College Sports in America
Robert Mulcahy’s chronicle of his decade leading Rutgers University athletics is an intriguing story about fulfilling a vision. The goal was to expand pride in intercollegiate athletics. Redirecting a program with clearer direction and strategic purpose brought encouraging results. Advocating for finer coaching and improved facilities, he and Rutgers achieved national honors in Division I sports. Unprecedented alumni interest and support for athletics swelled across the Rutgers community. His words and actions were prominent during a nationally-reported incident involving student athletes. When the Rutgers Women’s Basketball team players were slandered by racist remarks from a popular radio talk show host, Mulcahy met it head on. With the coach and players, he set an inspiring example for defending character and values. Though Mr. Mulcahy left Rutgers in 2009, his memoir reflects continued devotion to intercollegiate athletics and student athletes. His insights for addressing several leading issues confronting Division I sports today offer guidelines for present and future athletic directors to follow.
Sports Publicity
With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.
Sport Public Relations
Sport Public Relations: Managing Organizational Communication, Second Edition, takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media’s interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization’s goals. The book covers all aspects of public relations, starting with the foundations of PR in sport and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The second edition has been reorganized to bet...
Sports Publicity
In the fourth edition of his groundbreaking guide to communications in sports, Joe Favorito draws on knowledge gained from interviews with thought leaders from across the sports industry to introduce the skills, knowledge, and techniques needed to become a successful communicator. The book outlines the history of sports communications; explores the most important professional themes, topics, and issues; and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as digital and social media strategy, crisis management, creati...
