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Geotargeted Alerts and Warnings
Geotargeted Alerts and Warnings: Report of a Workshop on Current Knowledge and Research Gaps is the summary of a February, 2013 workshop convened by the Computer Science and Telecommunications Board of the National Research Council to examine precise geotargeting of public alerts and warnings using social media. The workshop brought together social science researchers, technologists, emergency management professionals, and other experts to explore what is known about how the public responds to geotargeted alerts and warnings, technologies and techniques for enhancing the geotargeting of alerts and warnings, and open research questions about how to effectively use geotargeted alerts and warni...
Mobile Messaging Technologies and Services
Building on the success of the first edition, Mobile Messaging Technologies and Services offers extensive new and revised material based upon the latest research and industry developments. While early implementations targeted person-to-person messaging, MMS has now evolved to facilitate such requirements as the mass delivery of time-sensitive messages for content-to-person messaging. This Second Edition exploits the technical maturity of MMS as it is poised to generate a wealth of new business opportunities across the mobile communications sector. The author provides the fundamental technical background required for SMS, EMS and MMS, and supports this with industry cutting-edge developments....
Launch! Advertising and Promotion in Real Time
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, an...
Information Systems
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Geographic Information Systems (GIS)
Sustainability has been increasingly embraced as an overarching policy goal, and communities have been called to be active participants on the path towards attaining a balance between fundamental human needs and ecological resilience. Community-based organizations (CBOs) can benefit from using GIS in building community assets and developing well-conceived sustainability initiatives, but GIS has not yet been widely used for those purposes in CBOs. This book illustrates how geographic information (such as maps) can be useful in community development drawing from service-learning GIS projects, and argue that economic theories of sustainability and spatial thinking can be of help in building sustainable community. It also discusses the application of vehicle routing problems for sustainable waste collection; spatio-temporal visualization and analysis techniques in GIS; GIS applications in modern crop protection; role of geographic information system for water quality evaluation; and the use of remote sensing and GIS for groundwater potential mapping in crystalline basement rocks.
FISCAL Indicators
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Human Dynamics Research in Smart and Connected Communities
This book addresses how accelerating advances in information and communication technology, mobile technology, and location-aware technology have fundamentally changed the ways how social, political, economic and transportation systems work in today’s globally connected world. It delivers on many exciting research questions related to human dynamics at both disaggregate and aggregate levels that attract the attention of researchers from a wide range of disciplines. Human Dynamics Research involves theoretical perspectives, space-time analytics, modeling human dynamics, urban analytics, social media and big data, travel dynamics, privacy issues, development of smart cities, and problems and prospects of human dynamics research. This book includes contributions on theoretical, technical, or application aspects of human dynamics research from different disciplines. Appealing to researchers, scholars and students across a wide range of topics and disciplines including: urban studies, space-time, mobility and the internet, social media, big data, behavioral geography and spatio-temporal-network visualization, this book offers a glimpse at the cutting edge of research on human dynamics.
Solutions to Coastal Disasters 2008
This collection contains 90 papers presented at the Solutions to Coastal Disasters 2008 conference, held in Turtle Bay, Oahu, Hawaii, April 13-16, 2008.
