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Geotargeted Alerts and Warnings
  • Language: en
  • Pages: 79

Geotargeted Alerts and Warnings

Geotargeted Alerts and Warnings: Report of a Workshop on Current Knowledge and Research Gaps is the summary of a February, 2013 workshop convened by the Computer Science and Telecommunications Board of the National Research Council to examine precise geotargeting of public alerts and warnings using social media. The workshop brought together social science researchers, technologists, emergency management professionals, and other experts to explore what is known about how the public responds to geotargeted alerts and warnings, technologies and techniques for enhancing the geotargeting of alerts and warnings, and open research questions about how to effectively use geotargeted alerts and warni...

Public Response to Alerts and Warnings Using Social Media
  • Language: en
  • Pages: 93

Public Response to Alerts and Warnings Using Social Media

Following an earlier NRC workshop on public response to alerts and warnings delivered to mobile devices, a related workshop was held on February 28 and 29, 2012 to look at the role of social media in disaster response. This was one of the first workshops convened to look systematically at the use of social media for alerts and warnings-an event that brought together social science researchers, technologists, emergency management professionals, and other experts on how the public and emergency managers use social media in disasters.In addition to exploring how officials monitor social media, as well as the resulting privacy considerations, the workshop focused on such topics as: what is known...

Public Response to Alerts and Warnings on Mobile Devices
  • Language: en
  • Pages: 91

Public Response to Alerts and Warnings on Mobile Devices

This book presents a summary of the Workshop on Public Response to Alerts and Warnings on Mobile Devices: Current Knowledge and Research Gaps, held April 13 and 14, 2010, in Washington, D.C., under the auspices of the National Research Council's Committee on Public Response to Alerts and Warnings on Mobile Devices: Current Knowledge and Research Needs. The workshop was structured to gather inputs and insights from social science researchers, technologists, emergency management professionals, and other experts knowledgeable about how the public responds to alerts and warnings, focusing specifically on how the public responds to mobile alerting.

Public Response to Alerts and Warnings Using Social Media
  • Language: en
  • Pages: 92

Public Response to Alerts and Warnings Using Social Media

  • Type: Book
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  • Published: 2013
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  • Publisher: Unknown

Following an earlier NRC workshop on public response to alerts and warnings delivered to mobile devices, a related workshop was held on February 28 and 29, 2012 to look at the role of social media in disaster response. This was one of the first workshops convened to look systematically at the use of social media for alerts and warnings, an event that brought together social science researchers, technologists, emergency management professionals, and other experts on how the public and emergency managers use social media in disasters.In addition to exploring how officials monitor social media, as well as the resulting privacy considerations, the workshop focused on such topics as: what is know...

Digital Business and Electronic Commerce
  • Language: en
  • Pages: 762

Digital Business and Electronic Commerce

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-c...

Launch! Advertising and Promotion in Real Time
  • Language: en
  • Pages: 316

Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, an...

Geographic Information Systems (GIS)
  • Language: en
  • Pages: 248

Geographic Information Systems (GIS)

Sustainability has been increasingly embraced as an overarching policy goal, and communities have been called to be active participants on the path towards attaining a balance between fundamental human needs and ecological resilience. Community-based organizations (CBOs) can benefit from using GIS in building community assets and developing well-conceived sustainability initiatives, but GIS has not yet been widely used for those purposes in CBOs. This book illustrates how geographic information (such as maps) can be useful in community development drawing from service-learning GIS projects, and argue that economic theories of sustainability and spatial thinking can be of help in building sustainable community. It also discusses the application of vehicle routing problems for sustainable waste collection; spatio-temporal visualization and analysis techniques in GIS; GIS applications in modern crop protection; role of geographic information system for water quality evaluation; and the use of remote sensing and GIS for groundwater potential mapping in crystalline basement rocks.

Tsunami Warning and Preparedness
  • Language: en
  • Pages: 296

Tsunami Warning and Preparedness

Many coastal areas of the United States are at risk for tsunamis. After the catastrophic 2004 tsunami in the Indian Ocean, legislation was passed to expand U.S. tsunami warning capabilities. Since then, the nation has made progress in several related areas on both the federal and state levels. At the federal level, NOAA has improved the ability to detect and forecast tsunamis by expanding the sensor network. Other federal and state activities to increase tsunami safety include: improvements to tsunami hazard and evacuation maps for many coastal communities; vulnerability assessments of some coastal populations in several states; and new efforts to increase public awareness of the hazard and ...

Social Media Marketing Workbook
  • Language: en
  • Pages: 456

Social Media Marketing Workbook

  • Type: Book
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  • Published: 2020
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  • Publisher: Unknown

None

Business Intelligence
  • Language: en

Business Intelligence

Includes bibliographical references and index