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This volume takes a communications-oriented approach to a wide range of topics encompassing organization, management, political theory and practice, business-government relations, innovation processes, and IT. Offering a balanced, international presentation, it contains authoritative contributions from world-renowned experts representing various disciplines, including administrative law, organizational and political theory, phenomenology, public and business management, educational technology, psychology, and other fields. The book addresses typically neglected subjects such as communicating through humor, drama, film, poetry, fiction, and other creative forms.
The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
This volume takes a communications-oriented approach to a wide range of topics encompassing organization, management, political theory and practice, business-government relations, innovation processes, and IT. Offering a balanced, international presentation, it contains authoritative contributions from world-renowned experts representing various disciplines, including administrative law, organizational and political theory, phenomenology, public and business management, educational technology, psychology, and other fields. The book addresses typically neglected subjects such as communicating through humor, drama, film, poetry, fiction, and other creative forms.
An examination of how information technology (IT) can be used in public administration, Information and Communication Technologies in Public Administration: Innovations from Developed Countries examines global perspectives on public administration and IT innovations. This book illustrates the theoretical context of current policies, issues, and imp
A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Pub...
The modernization of public administration is a recurring theme on the political and public agenda in many countries. Modernization presupposes innovation. However, is an innovative public administration a contradiction in terminis? If we look at the practice of public administration, and evaluate – from an evolutionary perspective – how public administration has transformed itself during the last 40 years, we actually see a variety of radical and incremental changes. Hence, innovation does take place. This book clearly demonstrates how public administration organizations try to adapt to changing circumstances in their environment in order to secure their legitimacy. At the same time we see that public administration tries to respond and anticipate to new technological developments as well as to make use of them. In many countries e-government has become the symbol of the way in which ICT has penetrated in the nerves of ministries, local and regional government and all kinds of agencies. In this publication, a number of case studies have been presented in which different kind of ICT-driven innovations have been described and analyzed.
This book is a joint effort of researchers who have been involved in research-projects and programmes that have been trying to chart and reflect upon the implications of Information and Communication Technologies (ICTs) for Public Administration (Tilburg/Rotterdam, Kassel, Irvine, Nottingham/Glasgow). Since the fifties, computers had largely facilitated and the transformation of the minimal 'Night-Watch-state' into the modern 'Welfare-state', through their contribution to their effectivity, productivity and efficiency. In most Handbooks of Public Administration, computers are seen as neutral instruments and, most of the time, the role of computer technologies in the transformation of public ...
Swiss citizens approve of their government and the way democracy is practiced; they trust the authorities and are satisfied with the range of services Swiss governments provide. This is quite unusual when compared to other countries. This open access book provides insight into the organization and the functioning of the Swiss state. It claims that, beyond politics, institutions and public administration, there are other factors which make a country successful. The authors argue that Switzerland is an interesting case, from a theoretical, scientific and a more practice-oriented perspective. While confronted with the same challenges as other countries, Switzerland offers different solutions, some of which work astonishingly well.
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and ...
With a focus on outcomes-based education, this business communication manual caters to the needs of students of business communication at universities, technikons, and private colleges with updated information on writing e-mail messages and using the Internet. Adopting the premise that poor communication can cost an organization business and competitive status in the marketplace, this text focuses on refining and clarifying the products of communication within the company and with the public. Particular focus is paid to interpersonal conversation in small groups, formal meetings, and interviews; written clarity in internal business plans, e-mails, and memos; accessible materials for mass communication and public relations; and rules of basic grammar and punctuation. Examples of all mentioned tools are provided along with the theory and practice of their use.