Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Media Training 101
Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
Managing Consultants
Managers are increasingly being convinced from all sides that traditional structures, systems and cultures are no longer appropriate to today's competitive conditions; and that organizations must change fundamentally. It is in the context of these pressures that managers feel it increasingly necessary to seek external support by turning to those who offer some solution to these dilemmas - the management consultants. This book argues that the initial selection of a management consultancy and the subsequent evaluation of the quality of service they deliver are inherently problematic. Two root causes are identified: the structure and dynamics of the management consultancy industry; and the char...
Don't Panic! I'm a Professional Consultant
A funny customized lined notebook journal for a busy Consultant employee and team member. Give this keepsake book to a colleague, friend or family member, instead of a throw away greeting card to show how much they are appreciated. Can I sign this book? Yes, there's space on the first page to sign this book, just as you would a greeting card. Product Details: Pages: 100 lined pages with space for the date on each if required. Cover: Quality Matte finish. Size: Handy 6 x 9 inches. Format: Paperback. Gift Message Space? Yes, on first page.
Media Relations in Property
Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book – peppered with real case studies and observations from numerous people within the property industry – aims to demystify ‘the black art of PR’. Some of the topics covered include: the strategic aims and benefits of good media relations promoting good media relations practice throughout your organization an overview of property opportunities across the UK media understanding journalists and what they want do's and don'ts of working with the media developing a media relations plan the costs of media relations programmes. Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.
Don't Panic! I'm a Professional Business Modelling Consultant
A funny customized lined notebook journal for a busy Business Modelling Consultant employee and team member. Give this keepsake book to a colleague, friend or family member, instead of a throw away greeting card to show how much they are appreciated. Can I sign this book? Yes, there's space on the first page to sign this book, just as you would a greeting card. Product Details: Pages: 100 lined pages with space for the date on each if required. Cover: Quality Matte finish. Size: Handy 6 x 9 inches. Format: Paperback. Gift Message Space? Yes, on first page.
Effective Media Relations
The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.
Angels of Efficiency
Angels of Efficiency traces the invention of film and the parallel rise of management consulting, telling the story of how these together brought about new forms of information visualization and visual management. The period from 1880 to 1930, author Florian Hoof argues, saw the genesis of a form of visual knowledge that provided a novel means to intervene in management processes. Visual management largely superseded oral and written forms of communication and decision-making, instituting a strategy for overcoming the mid-nineteenth-century crisis of control and resulting in a media-based form of rationality. Focusing largely on early corporate consulting in America by tracing the careers of...
Consulting Skills for Social Researchers
Consulting skills help a researcher frame and define research projects, manage the social research process, engage with stakeholders, and even influence change, as sometimes a researcher is asked to consult with interested parties about what he or she has found, and how this new knowledge might be applied to improve the functioning of groups, services, and other social organizations. But most social researchers have no training in consultancy, which means they risk being ineffective or even counterproductive as consultants. This book aims to change that: a practitioner-focused text, it aims to teach social researchers the skills they need--particularly in communications and management--to become effective consultants and engage with stakeholders to bring about positive change.
Start Your Own Consulting Business, Third Edition
Turn Your Knowledge and Experience Into Big Bucks! Whether you’re a computer whiz, a business expert, or a fundraising dynamo, your special skills are in high demand. Let the experts at Entrepreneur show you how to capitalize on your talents and help others achieve their business goals! No matter what your area of expertise, this hands-on guide will tell you everything you need to know to start your own successful consulting business. Discover how to get your business off the ground, position yourself as an expert, attract clients, operate day to day, and build revenue. Plus, gain powerful insight from interviews with practicing consultants, answers to frequently asked questions and an invaluable list of the top 20 consulting businesses! Learn how to: Set up your business with minimal startup investment Define your market Build a business brand that gets noticed Capture clients by showing them you’re worth their money Price your service Advertise and publicize to attract more clients Hire a support staff And more You already have the knowledge—this guide shows you how to share it with others and make a profit!
The Trusted Firm
The consulting industry has been on a roller-coaster ride since the heady days of the 1990s. After a recession triggered by the dotcom crash, it's now growing rapidly again--but in a market that has changed beyond all recognition. Fees are down, buying is centralized and many clients are ex-consultants who know all the tricks of the trade. It's a hostile environment in which great personal qualities are no longer enough--consultants need trusted firms behind them, helping them deliver results. This unique journey through the new consulting terrain looks at how leading consulting firms worldwide create a platform for success: what values they need; who they recruit and what recruitment proces...
