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Product Innovation through Knowledge Management and Social Media Strategies
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The Trade in the Living
Macro-level study of the South Atlantic throughout the sixteenth and seventeenth centuries demonstrating how Brazils emergence was built on the longest and most intense slave trade of the modern era. The seventeenth-century missionary and diplomat Father Antônio Vieira once observed that Brazil was nourished, animated, sustained, served, and conserved by the sad blood of the black and unfortunate souls imported from Angola. In The Trade in the Living, Luiz Felipe de Alencastro demonstrates how the African slave trade was an essential element in the South Atlantic and in the ongoing cohesion of Portuguese America, while at the same time the concrete interests of Brazilian colonists, dependent on Angolan slaves, were often violently asserted in Africa, to ensure men and commodities continued to move back and forth across the Atlantic. In exposing this intricate and complementary relationship between two non-European continents, de Alencastro has fashioned a new and challenging examination of colonial Brazil, one that moves beyond its relationship with Portugal to discover a darker, hidden history.
Handbook of Research on Digital Innovation and Networking in Post-COVID-19 Organizations
Businesses have had to face many challenges due to the COVID-19 pandemic; to survive in the changing landscape, they had to adapt quickly and implement new tactics and best practices to stay competitive. Networking is one of the many areas that looks vastly different in a post-pandemic world and companies must understand this change or risk falling behind. Further study is required to uncover the various difficulties and potential future directions of networking and innovation within the business landscape. The Handbook of Research on Digital Innovation and Networking in Post-COVID-19 Organizations provides a thorough overview of the ways in which organizations have had to change and adapt to the new business environments and considers how networking looks different in a post-COVID-19 world. Covering key topics such as organizational structures, consumer behavior, teleworking, and collaborations, this major reference work is ideal for managers, business owners, industry professionals, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.
Cases on Corporate Social Responsibility and Contemporary Issues in Organizations
The last decades witnessed a vigorous debate over the role of corporations in society. Interest in corporate social responsibility (CSR) has become intense as corporate stakeholders have called for higher performance and ethical standards from businesses, and many corporations have developed CSR programs to harvest the benefits resulting from such initiatives. CSR practices have become a crucial component of business strategy contributing to organizational success and sustainable competitiveness. Cases on Corporate Social Responsibility and Contemporary Issues in Organizations is an essential reference source that provides specific case studies that elaborate on the strategies and policies enacted by contemporary organizations to address environmental and social issues, as well as economic and financial ones. Featuring research on topics such as sustainable development goals, CSR pillars, employee retention, gender equality, and social accountability, this book is ideally designed for business managers, researchers, practitioners, and students seeking coverage on innovative business practices enacted in multiple organizations/industries.
Disruptive Technology: Concepts, Methodologies, Tools, and Applications
The proliferation of entrepreneurship, technological and business innovations, emerging social trends and lifestyles, employment patterns, and other developments in the global context involve creative destruction that transcends geographic and political boundaries and economic sectors and industries. This creates a need for an interdisciplinary exploration of disruptive technologies, their impacts, and their implications for various stakeholders widely ranging from government agencies to major corporations to consumer groups and individuals. Disruptive Technology: Concepts, Methodologies, Tools, and Applications is a vital reference source that examines innovation, imitation, and creative destruction as critical factors and agents of socio-economic growth and progress in the context of emerging challenges and opportunities for business development and strategic advantage. Highlighting a range of topics such as IT innovation, business strategy, and sustainability, this multi-volume book is ideally designed for entrepreneurs, business executives, business professionals, academicians, and researchers interested in strategic decision making using innovations and competitiveness.
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement
"This book discusses what is the neuromarketing, which are the currently state-of-the art both in terms of models and technology, and also to presenting the main technology issues in neuromarketing, discussing the role of the currently technology, the smart wearable devices, and the importance of big data processing in this science"--
Sustainable Concrete Materials and Structures
Sustainable Concrete Materials and Structures focuses on recent research progress and innovations in this important field of research. All aspects of the technical routes to sustainable concrete and structures are discussed in detail. These include recent findings on sustainable concrete production and structural design and construction. Low-carbon cement, sustainable concrete mix design, durability, and structural applications are discussed in detail. Emphasis is placed on how to bring some of the innovations in concrete technology closer to market. Information on techno-economic analysis, economy of scale, and the supply chain of sustainable concrete is also addressed. The book will be an ...
The Role of Language and Symbols in Promotional Strategies and Marketing Schemes
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
