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The Next Step in Database Marketing: Consumer Guided Marketing?
"This book will help marketers broaden their focus beyond database segmentation techniques, regression analysis and modeling to . . . the real heart of the matter: What do consumers want, anyway?"--Beth Smith, Cofounder, Smith Browning Instructor, DMA's Basic Institute of Direct Marketing.
Portico
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On the Air
Now long out of print, John Dunning's Tune in Yesterday was the definitive one-volume reference on old-time radio broadcasting. Now, in On the Air, Dunning has completely rethought this classic work, reorganizing the material and doubling its coverage, to provide a richer and more informative account of radio's golden age. Here are some 1,500 radio shows presented in alphabetical order. The great programs of the '30s, '40s, and '50s are all here--Amos 'n' Andy, Fibber McGee and Molly, The Lone Ranger, Major Bowes' Original Amateur Hour, and The March of Time, to name only a few. For each, Dunning provides a complete broadcast history, with the timeslot, the network, and the name of the show'...
Radio Programs, 1924-1984
This is an encyclopedic reference work to 1,802 radio programs broadcast from the years 1924 through 1984. Entries include casts, character relationships, plots and storylines, announcers, musicians, producers, hosts, starting and ending dates of the programs, networks, running times, production information and, when appropriate, information on the radio show's adaptation to television. Many hundreds of program openings and closings are included.
Mercedes McCambridge
American actress Mercedes McCambridge is an Academy Award-winning star of radio, television, film, and the stage, active in all four entertainment mediums between 1936 and 1991. Publicly, she was active in politics, a lecturer at several colleges, and an important activist in the fight against alcoholism; privately, she suffered from divorces, miscarriages, suicide attempts, the death of her only child, and a hard-won battle with her own alcoholism. From roles on such radio shows as Lights Out! at 19 to her starring role in Neil Simon's play Lost in Yonkers at 75, this biography both reveals her personal life and career and gives insight into an important period of show business history. Par...
Falling Into Heaven
Falling into Heaven is the true story of how a young skydivers life was changed when a fiery plane crash melted his face and mutilated his body. Miraculous healing and a spiritual adventure of a new life on earth followed this near death experience. Falling into Heaven is not just about a burned man getting better. It is about a dead man coming to life!
Caliber Round #6
This issue of Caliber Rounds takes a look at the long running series, Saint Germaine. A figure shrouded in history, this is Gary Reed¡¯s take on the mysterious immortal. In addition to a look at the storylines of the series illustrated by Vince Locke and Andy Bennett and guest stars, there is a bonus story on Saint Germaine. Also included is a look at Gary Scott Beatty¡¯s uniquely illustrated Jazz series and at the all new version of Caliber Presents. Plus regular features such as Gapo the Clown and a History of Caliber.
From Empire to Nation State
A historical-political perspective on China's contemporary ethnic strife caused by its incomplete transition from empire to nation state.
