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Building Brand Experiences
Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance. Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.
Don't Ever Wonder
None
Diabetes and Sport
Diabetes and Sport covers a wide variety of topics to help every kind of diabetic no matter where you are on your journey. From uncovering diabetes to understanding human anatomy. Dealing with blood sugar responses to stress, sports and physical exercise. Includes managing your weight, diet and nutrition, including some great diabetic friendly recipes. Also, the story of how I went from Type 1 diabetic to multiple European and World Kickboxing Champion, taking diabetes along for the ride.You don't have to be fit or sporty to find something of interest within the pages of this book. If you just want to improve your lifestyle or simply confirm you are doing it right then take a look, it may be the best thing you have read in ages.
The Galway Quarterly ARGH! #1
ARGH! is a short comics anthology put together by a group of Galway based artists, writers and terrible hybrids of the two.
A Taste of Honey
Honey Height learned early in life that her beauty and bedroom prowess are powerful, almost beyond her control. Forced by events that leave her to fend for herself as a teenager, she evolves into a money-hungry vixen as an adult. Using her physical attributes to lead a suspect lifestyle, Honey treats men like toys—good for a while, but always disposable. That is until she meets handsome and charismatic Khalil Graves, an up-and-coming filmmaker who's desperately trying to escape the demons of his painful childhood. Already engaged, Khalil can't seem to shake his attraction to Honey. What he doesn't realize is that he's a pawn in Honey's plan for revenge. Honey's attempt at vengeance quickly unravels, complicated by her possible involvement in a murder and a devious plot to score a payday lucrative enough to free her from her unsavory lifestyle. In A Taste of Honey, Essence bestselling author Darren Coleman delivers another sizzling, drama-filled tale that is sure to take his reputation for delivering page-turners to another level.
Don't Ever Wonder
Nate, a "reformed" womanizer, is still recovering from a tragedy and swears that his days of being a player are over. Has his new faith and new woman really tamed him, or is he just biding his time until he re-enters the game? Brendan is the type of man every woman wants -- until she gets one. But, since his heart was broken, Brendan has vowed never to commit again. Cory, a successful businessman, has it all on track. Or does he? Will his affair with his sister-in-law come back to haunt him? Each man must confront his own ideal of manhood and intimacy as he embarks on an emotional roller-coaster -- one that will keep you on the edge of your seat, as well as give women an inside look at what brothers really want.
Before I Let Go
An Essence bestseller, Before I Let Go is the sexy story of three male best friends' dramatic search for love, intimacy, and the perfect relationship. Nate is a D-O-G with an obsession for conquering as many women as possible. But when he breaks his own rules and falls for two women at the same time, all hell breaks loose. Brendan is the type of man every woman claims to want -- at least until she gets one. Will he ever find a woman as sweet as he is, or is he doomed to be the poster child for "Good Guys Who Love Bad Girls"? Cory is successful, smart, and handsome. He's never gotten over his first love, and when he moves back to his hometown, he has to face secrets and make decisions that will change his life forever. Before I Let Go is a sizzling, entertaining tale of how men come to terms -- in the most startling ways -- with lust, love, and life.
Ladies Listen Up
You'll never hear the truth from your man, so . . . Ladies Listen Up Diego Christian's trail of deceit follows him all the way to the altar. After ruining the life of the woman he was to marry, he continues to find himself in one casual relationship after another with other men's wives and girlfriends. Through his sex-a-thon he meets a magazine editor who helps him develop his own column—"Ladies Listen Up"—dishing out relationship advice to women. When his behavior finally begins to cost him, Diego has to decide if he can—or wants to—change. Jacob Marsh, a teacher at Lyndon B. Johnson High School, is Diego's best friend. Jacob has always been cool under pressure and is a master manipulator. When he makes a critical mistake with a student who has a crush on him, he soon learns that covering it up may cost him everything he's worked so hard to keep. Through their drama-filled trysts, Diego, Jacob, and others give women the lowdown on the way men work.
The MySpace Diaries
None
Dead Wrong
"... DEAD WRONG will have you passionately rooting for Murphy to uncover the truth." -- SLAM Magazine, Oct. 2015 Fans of Lee Childs, Nelson DeMille, and Steig Larsson will enjoy this exciting new thriller from international bestselling author R.J. Patterson! “R.J. Patterson knocks it out of the park!” – Vincent Zandri, NY Times best selling author “…Pure genius …” – Suspense Magazine “You can tell that R.J. Patterson knows what it’s like to live in the newspaper world but … he’s also proven he can write one heck of a murder mystery.” – Josh Katzowitz, NFL writer for CBSsports.com and author of Sid Gillman: Father of the Passing Game “R.J. Patterson has hooked me...
