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Building Brand Experiences
Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance. Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.
Do Or Die
None
Don't Ever Wonder
Nate, a "reformed" womanizer, is still recovering from a tragedy and swears that his days of being a player are over. Has his new faith and new woman really tamed him, or is he just biding his time until he re-enters the game? Brendan is the type of man every woman wants -- until she gets one. But, since his heart was broken, Brendan has vowed never to commit again. Cory, a successful businessman, has it all on track. Or does he? Will his affair with his sister-in-law come back to haunt him? Each man must confront his own ideal of manhood and intimacy as he embarks on an emotional roller-coaster -- one that will keep you on the edge of your seat, as well as give women an inside look at what brothers really want.
Recalculating
Something has gone wrong. Maybe you're off course, hit a pot hole or run out of gas. You've had a financial accident or took the wrong road. Perhaps you had to stop and help someone else. Or you may have had an open road and you're far ahead of our plan, looking for new opportunities. In any event, you're not where you thought you'd be. You're ahead, you're behind, or your'e just not sure. And you also know that you want to reach your destination - and no one likes asking for directions. With satellite navigation, you can travel anywhere, anytime, and forever free of having to ask for directions. You can move forward with freedom, independence, and confidence. You can change your plans on a whim, and there is no blame or shame if you take the wrong exit or miss a turn.
Create Your Dream Life Now
Most people wait for that "perfect" moment to begin living for their dreams—a financial windfall, retirement, or perhaps a move to a new city—but sadly, that perfect time often never comes. Create Your Dream Life Now is a practical, but visually delightful illustrated workbook that encourages people to start living dream-filled lives now. By incorporating powerful workbook exercises, guided meditations, and nine key wisdom tools, the book teaches readers how to dramatically transform the landscape of their lives in just twenty minutes a day. The deeply transformational content of Create Your Dream Life Now is offered in a simple, fun, and inspirational way that makes an ideal gift book. ...
Creating Powerful Brands
1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
A Hire Love
In Candice Dow's witty, sexy novel, a young woman finds that tragic beginnings can lead to happy endings--with a few surprises along the way. . . Fatima Mayo had it all--a gorgeous, loving husband; a creative job as a romance editor; and a fabulous home in New York City. Then her husband died suddenly of a heart attack. Now, after three years on her own, she's decided to plunge back into the dating pool. But when dating services leave her high and dry, her friend Mya jokes that Fatima will only find the perfect guy if she writes a script and hires an actor to play the role. . . and Fatima agrees. She will write a script--and Mya, a casting director, will find the leading man. Good-looking, intelligent, and talented, Rashad Watkins fits the bill. But he soon realizes that while the money Fatima offers is good--her companionship is even better. What he feels for Fatima is the real thing. The hard part will be proving he's not acting. . .
Dead Wrong
"... DEAD WRONG will have you passionately rooting for Murphy to uncover the truth." -- SLAM Magazine, Oct. 2015 Fans of Lee Childs, Nelson DeMille, and Steig Larsson will enjoy this exciting new thriller from international bestselling author R.J. Patterson! “R.J. Patterson knocks it out of the park!” – Vincent Zandri, NY Times best selling author “…Pure genius …” – Suspense Magazine “You can tell that R.J. Patterson knows what it’s like to live in the newspaper world but … he’s also proven he can write one heck of a murder mystery.” – Josh Katzowitz, NFL writer for CBSsports.com and author of Sid Gillman: Father of the Passing Game “R.J. Patterson has hooked me...
Welsh (Plural)
Some of the most exciting writers in and from Wales consider the future of Wales and the UK and their place in it. What does it mean to imagine Wales and ‘The Welsh’ as something both distinct and inclusive? In Welsh (Plural), some of the foremost Welsh writers consider the future of Wales and their place in it. For many people, Wales brings to mind the same old collection of images – if it’s not rugby, sheep and leeks, it’s the 3 Cs: castles, coal, and choirs. Heritage, mining and the church are indeed integral parts of Welsh culture. But what of the other stories that point us toward a Welsh future? In this anthology of essays, authors offer imaginative, radical perspectives on t...
Developing the Higher Education Curriculum
A complementary volume to Dilly Fung’s A Connected Curriculum for Higher Education (2017), this book explores ‘research-based education’ as applied in practice within the higher education sector. A collection of 15 chapters followed by illustrative vignettes, it showcases approaches to engaging students actively with research and enquiry across disciplines. It begins with one institution’s creative approach to research-based education – UCL’s Connected Curriculum, a conceptual framework for integrating research-based education into all taught programmes of study – and branches out to show how aspects of the framework can apply to practice across a variety of institutions in a r...
