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The fourth book in David E. Carter's perennially bestselling Big Book of Logos series was the largest yet, and is now available in paperback! The Big Book of Logos 4 shows what's new and compelling in the world of logo design, providing endless inspiration for graphic designers in the critical ‘idea-generating' phase. This collection showcases effective logo design from around the world; the variety of styles and techniques on display cover the complete creative spectrum.
A collection of the latest layout designs and ideas for amateur and professional graphic designers. Organized so as to encourage creativity, serendipitous discovery, and inspiration, THE BIG BOOK OF LAYOUTS includes techniques that can be used to enhance any layout. It provides insights into the elements that make layouts effective. It covers a range of styles, from traditional to cutting edge, that were selected to help designers think more creatively and be more productive. With more than 750 outstanding layouts featured in a robust visual gallery with detailed descriptive information, this book provides a thorough look at what goes into an effective layout design.
The Big Book of Design Ideas 3 is the third of its kind. Like its predecessors, each piece in it was chosen for its ability to inspire others to create wonderful design. Full of hundreds of innovative ideas, this book can offer the impetus you need to upscale your present project from good to great. Offering similarly innovative design solutions, the first volume, The Big Book of Design Ideas, became one of the best-selling graphic design books. From advertising to logos, from book jackets to websites, The Big Book of Design Ideas 3 showcases some of the most creative work in the world. There's great inspiration in being exposed to great work. Look through The Big Book of Design Ideas 3 and be inspired.
The Big Book of Business Cards showcases 2,500 business card designs, providing plenty of inspiration for every taste and type of business. With its robust visual gallery and detailed information, this book provides a thorough look at what goes into an effective business card design. For anyone looking to brand a company or product, The Big Book of Business Cards is an ideal, time-saving tool.
That’s where this valuable book comes in. It features over 5,000 different fonts - not only the standard ones like Bodoni, Cheltenham, and Century, but also the entire collections of the smaller font foundries that produce innovative, cutting-edge type de
Now available in paperback, The Big Book of Color in Design focuses on color as a tool to create moods and symbolic images.The book is categorized into 30 different sections, such as “classy,” “hot,” “regal,” or “corporate.” Each section features current graphic design projects that fit into these moods. For each of the featured projects, a “color chip” appears, with the CMYK formula for creating a similar tone. In all, hundreds of examples of use of color in brochures, ads, logos and other categories of graphic design appear in this breakthrough book.
After the passage of sweeping civil rights and voting rights legislation in 1964 and 1965, the civil rights movement stood poised to build on considerable momentum. In a famous speech at Howard University in 1965, President Lyndon B. Johnson declared that victory in the next battle for civil rights would be measured in "equal results" rather than equal rights and opportunities. It seemed that for a brief moment the White House and champions of racial equality shared the same objectives and priorities. Finding common ground proved elusive, however, in a climate of growing social and political unrest marked by urban riots, the Vietnam War, and resurgent conservatism. Examining grassroots movem...
Global Corporate Identity 3 is the third edition in a series offering some of the best international corporate identity in current use today. Designing for clients who conduct business on an international level isn't nearly the rare event it once was. Due in large part to the ease of internet communication, even small firms and freelance designers have this opportunity more than they ever have, so being exposed to ideas, themes, and design executions that cross cultural lines is invaluable. Global Corporate Identity 3 showcases hundreds of superlative examples of design used on a multinational level. Work from 30 different countries and five continents is represented in this book making it a welcome addition to any graphics reference library.
Many design firms are called upon to work with a restaurant owner to create the perfect logo. This book is a handy guide to discovering what such firms are doing for restaurants across the country. Hundreds of logos--for restaurants ranging from modest eateries to elegant dining rooms--were compiled by a leading graphics expert who has produced more books on logo design and corporate identity than anyone else in the world. 352 illustrations.