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Innovation and New Product Marketing (RLE Marketing)
This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.
The Innovation Manual
The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are: - Creating advantage in the minds of many - Chartering innovation within the organization - Preparing, developing and supporting the right team - Placing customers at the centre of innovation - Changing the organization to deliver the innovation - Motivating the right partners and sharing the returns - Building momentum in the market Each topic is linked to an organized toolkit that allows managers to apply this knowledge immediately. The tools sit within an overall framework to show how they build on and reinforce one another. Along with this, the book guides busy managers on applying the tools properly, detailing the relevance of each for specific industries, and how to customize them when necessary.
The Influentials
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Toward a Metatheory of Economic Bubbles: Socio-Political and Cultural Perspectives
Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena, with intense and accelerating interactions of engineered hype and feverish expectations.
Experimental Economics and Culture
The contributions in this volume discuss new approaches to the measurement of culture and how to conceptualize and define values and beliefs and the groups that share them, and they contribute to the growing body of literature that documents how cultural differences in social and economic behavior.
Knowledge Management
This book presents a unique blend of articles which combines both conceptual and practical concerns related to devising and implementing sustainable Knowledge Management systems and solutions in contemporary global organizations. The book's contributors are among the leading thinkers and practitioners in this growing field. The seamless synthesis of the human, organizational, and technological dimensions of Knowledge Management makes this book a definitive guide for academics and practising managers alike. Prof. Joseph Davis is the Director of the Language Technologies and Knowledge Management Research Laboratory and of the Information Systems Program at the School of Information Technologies, the University of Sydney in Sydney, Australia. Dr. E. Subrahmanian is a Research Professor at the Institute for Complex Engineered Systems and the Department of Chemical Engineering, Carnegie Mellon University, Pittsburgh, USA. Prof. Art Westerberg is Emeritus University Professor in the Department of Chemical Engineering and the Institute for Complex Engineered Systems, Carnegie Mellon University, Pittsburgh, USA.
Market Response Models: Econometric and Time Series Analysis
This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical material with discussions of its relevance to management. 2. It provides continuity to a research stream over 20 years old. 3. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge. 4. It shows how the research can be applied to marketing planning and forecasting. 5. It presents original research in marketing. The book addresses both marketing research...
Complexity of Social Phenomena
What is complexity? What are the characteristics of a complex system? What does it mean to measure? How to develop an efficient tool for measuring socio-economic phenomena? What is synthesis? What are the main statistical tools for synthesis of multi-indicator systems? These are the research questions that are attempted to be answered in this book, the result of the author’s research work during his PhD. The book offers a conceptual and methodological analysis of the topic of synthesis of complex social phenomena, also proposing interesting applications to real cases. Winner of the Competition “Prize for PhD Thesis 2020” arranged by Sapienza University Press.
Social Cohesion in European Societies
This book explains the concept of social cohesion in the context of a comparative sociological study. It proposes an innovative approach to the measurement of social cohesion, considering as constitutive elements social trust, institutional trust, and societies’ degree of openness. Aruqaj observes these elements across time and on multiple social levels: individual (socio-economic inequalities and ethno-linguistic diversification); group (social categorisations and regional statistics of religious, gender, social status, and migration differences); and societal (reflecting the quality of life and human capabilities). This book provides an analysis of social cohesion not only between but also within European societies. It will appeal to students and scholars interested in solidarity and social integration working in sociology, social psychology, and development studies.
The Replication of Retail Fashion Formats into Foreign Countries
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail culture”, which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry.
