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Research traditions in marketing
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. In...
Electric Sounds
The 1920s and 1930s marked some of the most important developments in the history of the American mass media: the film industry's conversion to synchronous sound, the rise of radio networks and advertising-supported broadcasting, the establishment of a federal regulatory framework, and the birth of a new acoustic commodity in which consumers accessed stories, songs, and other products through multiple media formats. The innovations of this period not only restructured and consolidated corporate mass media interests while shifting the conventions of media consumption. They renegotiated the social functions assigned to mass media forms. In this impeccably researched history, Steve J. Wurtzler grasps the full story of sounds media, proving that the ultimate form technology takes is never predetermined but shaped by conflicting visions of technological possibility in economic, cultural, and political realms.
The Servicemaster Story
The ServiceMaster Story, written by faith and business expert Albert M. Erisman, examines how the first five leaders of ServiceMaster (a cleaning and restoration service company) managed to develop and give deeper purpose to their employees, while also growing into a financially successful organization. From 1929 to 2001, ServiceMaster grew from a few people making their living in Chicago to a publicly traded company with revenues of $6 billion, in forty countries—with five different leaders. Each leader built on the work of the previous leader, focusing on helping workers to develop as people. Their number one goal was “to honor God in all we do.” ServiceMaster was considered by emplo...
Living with Purpose in a Polarizing World
Western culture is increasingly polarized, and Christians often feel they are “under siege” by the dominant secular culture. Compounding the problem is that Christians cannot agree among themselves how to respond to a culture that is increasingly “post-Christian.” The authors have observed five basic responses by Christians to this feeling of “exile”: (1) assimilation and acceptance of the new cultural norms, (2) withdrawal from cultural engagement, (3) anger directed toward society (and toward other Christians who don’t see the issues as they do), (4) fear, or (5) seeking power to “take back the culture.” Scripture calls us to a different way, speaking into the world with ...
The Economics of Retailing and Distribution
This book should become a standard reference in the field. . . It combines rigorous modeling with sophisticated econometrics and includes telling examples to illustrate general principles. Dennis C. Mueller, University of Vienna, Austria This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distribution services is a principal determinant of economic outcomes in retail exchanges for both retailers and their customers, as well as for other agents such as suppliers and franchisors. The author integrates the existing li...
Technological Innovation and Economic Transformation
Society, in its quest for order in an inherently chaotic natural setting, tends to think about technological innovation much too narrowly. Innovation is necessary for economic growth, yet this narrow attitude limits its possibilities and focuses on achieving a single goal without acknowledging its effect on other aspects of society. By thinking out of the box, this book encourages thoughtful innovation while remaining conscious of its positive and negative consequences for society. It presents a method for contextual analysis that enables assessment of the disruption that any innovation could induce, and puts ideas into contexts so that innovators may anticipate consequences, minimize resistance, and enhance acceptance. Drawing on Anglophone and Francophone literatures in business, economics, history, and sociology, this book reminds us that progress is often achieved at some sacrifice of well-being. It allows academics and practitioners from these traditions to engage in systematic communication and enrich one another with new ideas.
The Accidental Executive
For people in the workplace, there is a great deal to learn from Joseph in the book of Genesis. He spent time both at the top and at the bottom—as a leader and as a slave in Egypt. In this new book about faith and work, author Albert M. Erisman shares lessons learned from the frontlines of business, government, and education, and how they connect to Joseph’s life. Through the author’s own work experiences and interviews with business leaders across the world, you’ll learn that Joseph dealt with issues that are still common in the business world today. Studying his life can offer guidance and encouragement in any workplace.
Every Leader Is an Artist: How the World’s Greatest Artists Can Make You a More Creative Leader
Make Every Business Day Your Masterpiece Every Leader Is an Artist makes the compelling case that many of the attributes that make a person a great leader are actually those that make someone a superior artist: intention, focus, authenticity, skill, and imagination. Providing the tools and techniques for developing these qualities, O’Malley and Baker offer vignettes that draw parallels between the personal qualities of famous artists and effective leadership. Dr. Michael O’Malley is an adjunct professor at Columbia Business School and CEO of Promontory Financial Risk Management. He previously served as Executive Editor for Business, Economics, and Law at Yale University Press. Dr. William F. Baker directs the Bernard l. Schwartz center for Media Education, and Public Policy at Fordham University. He has won seven Emmys for his work in broadcasting.
Advertising and Differentiated Products
This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives. [Resumen de editor].
B2B and Beyond
A groundbreaking guide to forging trusting, mutually beneficialB2B relationships Companies that have entered into B2B alliances maysimultaneously be one and another's customers, suppliers, allies,and competitors. But in today's turbo-charged e-environment, how docompanies take full advantage of the many benefits of B2B allianceswhile avoiding the obvious dangers of allowing potentialcompetitors intimate access to their value chains? In thisgroundbreaking book Harry DeMaio, Director of Deloitte &Touche's renowned Enterprise Risk Service Practice, answers thatquestion with the revolutionary concept of E-Trust, a provenstrategy based on fostering business relationships based on mutualself-inter...
