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2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creati...
Fix Me Up
This collection of essays focuses on two sub-genres of reality television: dating shows, like The Bachelor, Joe Millionaire, and the earlier Love Connection; and makeover reality shows, like The Swan and Are You Hot? The Search for America's Sexiest People. Each author explores a different aspect of one or both of these types of shows, focusing especially on the cultural interaction between the text--dating and makeover shows--and society.
Jesuit and Feminist Education
This book explores how the principles and practices of Ignatian pedagogy overlap and intersect with contemporary feminist theory in order to gain deeper insight into the complexities of today's multicultural educational contexts. Drawing on a method of inquiry that locates individual and collective standpoints in relation to social, political, and economic structures, this volume highlights points of convergence and divergence between Ignatian and feminist pedagogies to explore how educators might find strikingly similarmethods that advocate common goals-including engaging with issues such as race, gender, diversity, and social justice. The contributors to this volume initiate a dynamic dialogue that will enliven our campuses for years to come.
Dear Abby, I'm Gay
What role did America's newspaper advice columnists play in shaping and forming societal attitudes toward LGBTQ people throughout the 20th century? They served the dual function of offering advice and satisfying the curious. They also often provided the first mention of homosexuality outside of newspaper crime blotters. More than 100 million readers regularly read the columns. This book chronicles some of the most popular and widely circulated newspaper columns between the 1930s and 2000, including Ann Landers, Dear Abby, Helen Help Us!, Dr. Joyce Brothers, The Worry Clinic, Dear Meg, Ask Beth, and Savage Love. It examines the function of these columns regarding the place of LGBTQ people in America and what role they played in forming a public opinion. From these columns, we learn not only the framework of how straight Americans understood their homosexual brethren, but also how attitudes and feelings continued to evolve.
The Making of Arab News
Since September 11, Arab and American journalists have been trading barbs, accusing each other of bias and a lack of objectivity. But is news coverage in Arab countries all that different from American coverage? The Making of Arab News draws comparisons, including examples of Arabic news language and their English translations, to show how Arab news values have been Americanized and how these values are reflected in the language used in the Arab news. Noha Mellor further discusses claims that the current development in the Arab news media could be the first step toward democratization.
Writing Women
This book examines how women journalists in Malaysia negotiated male power structures, in particular structures determined by the keystone party of the ruling coalition, the United Malays National Organisation. Through both oral histories and content analysis, it looks at how women journalists in the women’s pages of the newspapers found spaces to advocate for their readers. It is thus the first work to look at the importance of the women’s pages in the Malay-language newspapers, and how apparently monolithic institutions of the authoritarian state hid diverse contests for resources and prestige. In this contest, the concept of news values, the perception of the reader and the ways in which women constructed themselves as journalists all come into play, and are examined here. The book contributes to the field of feminist media studies by examining how gendered newsroom practices paradoxically allowed women journalists in the women’s pages more editorial freedom than those in the malestream press.
Tech, Sex and Health
This book presents recent sociological research investigating the intersection of technology, human sexuality, and health. Rapid advances within biomedical, biomechanical, and biodigital domains have prompted scholarly exploration into the ways these technologies are being integrated into, or are reshaping, human sexual and intimate practices and the resulting health implications. Scholarship has also focused on the potential for new technologies to extend the imagined, and real, possibilities for enhancing human sexual experiences. The chapters in this book delve into the interconnected themes of sex, health, bodies, and risk in relation to emerging technologies. They illuminate the intrica...
Immigrants on Grindr
This book examines the role of hook-up apps in the lives of gay, bi, trans, and queer immigrants and refugees, and how the online culture of these platforms promotes belonging or exclusion. Within the context of the so-called European refugee crisis, this research focuses on the experiences of immigrants from especially Muslim-majority countries to the greater Copenhagen area, a region known for both its progressive ideologies and its anti-immigrant practices. Grindr and similar platforms connect newcomers with not only dates and sex, but also friends, roommates and other logistical contacts. But these socio-sexual platforms also become spaces of racialization and othering. Weaving together analyses of real Grindr profile texts, immigrant narratives, political rhetoric, and popular media, Immigrants on Grindr provides an in-depth look at the complex interplay between online and offline cultures, and between technology and society.
Encyclopedia of Children, Adolescents, and the Media
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