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LISREL Issues, Debates and Strategies
A more appropriate Monte-Carlo-test model is proposed and a brief review of the recent literature is provided.
Marketing Issues in Transitional Economies
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more dereg...
Manipal Interdisciplinary Health Science and Technical Reports-2023
The “Manipal Interdisciplinary Health Science and Technical Reports-2023” is a comprehensive compilation of cutting-edge research and innovative findings across the fields of health sciences and technology. This edition presents a diverse array of studies conducted by experts at Manipal Academy of Higher Education, showcasing advancements in medical research, biotechnology, healthcare innovations, and technical applications. Each report within this volume highlights interdisciplinary approaches and collaborative efforts aimed at addressing some of the most pressing challenges in health and technology today. Ideal for researchers, practitioners, and students, this collection serves as a valuable resource for those seeking to stay at the forefront of scientific and technical progress.
Testing Structural Equation Models
What is the role of fit measures when respecifying a model? Should the means of the sampling distributions of a fit index be unrelated to the size of the sample? Is it better to estimate the statistical power of the chi-square test than to turn to fit indices? Exploring these and related questions, well-known scholars examine the methods of testing structural equation models (SEMS) with and without measurement error, as estimated by such programs as EQS, LISREL and CALIS.
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Advanced Marketing Research
Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
Measuring Emotions in Infants and Children
Volume 1 brings together a strong group of researchers who have pioneered a wide variety of empirical approaches to the difficult problems of conceptualising and assessing emotion in infants and children. The volume will be an invaluable resource for all those who study infants and children. Volume 2 complements the first volume, which gave new impetus to research on social and affective development. -- adapted from vendor website
R Visualizations
R Visualizations: Derive Meaning from Data focuses on one of the two major topics of data analytics: data visualization, a.k.a., computer graphics. In the book, major R systems for visualization are discussed, organized by topic and not by system. Anyone doing data analysis will be shown how to use R to generate any of the basic visualizations with the R visualization systems. Further, this book introduces the author’s lessR system, which always can accomplish a visualization with less coding than the use of other systems, sometimes dramatically so, and also provides accompanying statistical analyses. Key Features Presents thorough coverage of the leading R visualization system, ggplot2. G...
A Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area – the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.
Inside Chinese Organizations
An empirical study was undertaken (a) to examine the characteristics, influencing factors, and effectiveness of a distinctive Chinese management model adopted by the newly founded private enterprises in mainland China, as well as (b) to test the "fit" notion in contingency theory. The study was based on a random sample of 124 standardized personal interviews with CEOs of Chinese industrial and service companies in Beijing and Shanghai. The standardized questionnaire mainly contained the Aston structure scales (Pugh and Hickson 1976) and Khandwalla's (1977) management schedules. Besides, three case examples were studied including one state-owned bank and two private enterprises. Using AMOS st...
