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Marketing Manipulation: A Consumer's Survival Manual
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.
Secondary Research
Givers information on computer-based storage and retrieval systems. This title features expanded coverage of computer-based information, including a chapter on CD-ROM products and updated coverage of on-line information search services.
Hypermodernity and The End of The World
In their new book, Hypermodernity & The End of the World, John David Ebert, Brian Francis Culkin and Michael Aaron Kamins map out the cartography of Hypermodernity, an epoch which the authors demarcate as having come into being in 1995 with the advent of the Internet. As they travel across the digital medial landscape, the authors discuss the transformations wrought by Hypermodernity across the domains of economics, politics, art, film, literature and culture generally. The deworlding of the human individual by computational technologies wed together with neoliberal capitalism is discussed in great detail, as well as the rise of the avataric subject, pandemic narcissism, the ominous significance of Donald Trump, data mining by privateers, the dissolution of community, the erosion of cultural values and the eclipsing of the human by the Abyss-it's all in here, the first ever thorough discussion of the implications of Hypermodernity as a structurally distinct epoch from Modernity and Postmodernity. So buy your ticket, step right up, strap on your seatbelt, and get ready for a wild ride.
Consumer Behaviour
With special reference to India.
The Autobiography of John David Ebert
Prostitutes, pimps, thieves, drug addicts, webcam models, terrorists, mediums, bikers, bank robbers: John David Ebert's autobiography has it all. In this book, Ebert recounts his life story from a child growing up out in the deserts of Phoenix, to his struggle with becoming a public intellectual, to a wandering planetary scholar. Ebert also gives a detailed account of his stormy relationship with the great Hypermodern artist Mary Church. Karma, astrology, fate, reincarnation and the Afterlife are taken for granted and woven in throughout. Ebert tells his life story, while recounting his past lives, with candor and humor. It is a narrative for the Hypermodern Age.
Absences
"It has been said that the poet's job is to make the invisible environment that surrounds and captures us visible in his writings—it is invisible because it has fallen beneath the threshold of perception—and this is exactly what Michael Aaron Kamins has done in his poetry cycle 'Absences' in a kind of shamanic feat wherein, utilizing a modern equivalent of the shaman's ancient ability to illuminate the hidden skeletal structures of plants and animals, he has made visible for us the internal semiotic anatomy of our present global civilization....Kamins runs off to trace out his own creative line of flight along an arc of glittering verbal virtuosity that is absolutely dazzling, and specifically designed to hypnotize and narcotize the reader into an altered state of consciousness wherein, in visionary form, the hidden skeleton of the internal lines of globalization start to become visible all around him...Kamins's performance as a first time poet here is an astonishing achievement of verbal incantation and neo-electric shamanism.” From the Afterword by John David Ebert
Hotbody 101
This is the program that got me the results I wanted - 30 pounds lighter and a stronger, more defined body - and I did it while I was an undergraduate student at Salisbury University. It included all my favorites (Outback Steak House visits, hot wings, beer, wine, liquor, etc.) - in moderation. You can be comfortable shirtless (guys) or in a bikini (gals) in just a few weeks - and you can still do the undergrad scene! As a pleasant side effect, you will have more energy and could be in the best "shape" of your life. One of the best things about this plan is that you can make it part of your lifestyle, both in and out of college. Got a 9 to 5 job? No biggy, this plan will work. Work nights? No problem, it works there too. Been out of college for 20 years? Not a problem, the basics of this program can work for you as well. HotBody.101 is an easy to understand and easy to do program that you can make your own. This program's all about making smart choices - the first one being choosing to do it!
Sales & Marketing
None
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at lar...
