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Television in the Olympics
This book explores the Olympics as a communications event. In particular, it investigates the role of television in shaping the Games into a global media event. It deals with crucial issues related to media technology.
Television Studies: The Basics
Television Studies: The Basics is a lively introduction to the study of a powerful medium. It examines the major theories and debates surrounding production and reception over the years and considers both the role and future of television. Topics covered include: broadcasting history and technology institutions and ownership genre and content audiences Complete with global case studies, questions for discussion, and suggestions for further reading, this is an invaluable and engaging resource for those interested in how to study television.
The Semiotic Sphere
Although semiotics has, in one guise or another, ftourished uninterruptedly since pre Socratic times in the West, and important semiotic themes have emerged and devel oped independently in both the Brahmanie and Buddhistic traditions, semiotics as an organized undertaking began to 100m only in the 1960s. Workshops materialized, with a perhaps surprising spontaneity, over much ofEurope-Eastern and Western and in North America. Thereafter, others quickly surfaced almost everywhere over the litera te globe. Different places strategically allied themselves with different lega eies, but all had a common thrust: to aim at a general theory of signs, by way of a description of different sign systems...
Semiótica y comunicación de masas
La semiótica en el marco de las ciencias de la comunicación - Los objetivos de la semiótica. Breve recorrido histórico - Interpretación semiótica de la cultura de masas - Del análisis de contenido de la publicidad al conocimiento del sistema de valores de la cultura de masas - Metodología del análisis del mensaje radiofónico - Características semióticas del mensaje radiofónico - Estructura de la retórica radiofónica - Algunos aspectos del sistema de valores de la muestra analizada.
De Orwell al cibercontrol
Las recientes revelaciones sobre las prácticas ilegales de la Agencia Americana de Seguridad (NSA), o el descubrimiento por parte de un usuario del rastreo digital masivo realizado por Facebook testimonian la magnitud de la hipervigilancia a la que estamos sometidos. Sin embargo, lejos del modelo disciplinario tradicional sobre el que alertaba George Orwell en su Gran Hermano, ahora los controles se ejercen desde múltiples y sofisticados frentes, en los que cada vez es mayor la participación involuntaria de los ciudadanos. Armand Mattelart y André Vitalis nos proponen reflexionar sobre un novedoso e inquietante concepto: el perfilado, esto es, el control indirecto de los individuos —a ...
Teorías de la comunicación
Estudios sobre comunicación de masas en Estados Unidos - Estudios sobre comunicación de masas en Europa - Latinoamérica. Estudio para las políticas de comunicación - UNESCO. Investigación para el desarrollo - De la dictadura a la democracia. La investigación de la comunicación en España : 1940-1980.
Transmission
The essays in this volume investigate the impact of all media, including the emerging technologies, on the social, cultural, economic and political climate in the context of aesthetic values, and issues of gender, race and class. Transmission examines the array of forces moving the contemporary video landscape forward, comparing the past with the present as well as the future as it looks at the impact of video on commercial television, the relationship of media to the social causes it (mis)represents and the effects of new communication tools on participating constituents.
Egalitarian Dynamics
Liminality: the state of being 'betwixt and between' is one of anthropology's most influential concepts. This volume reconsiders Victor Turner's innovative extension of Arnold Van Gennep's concept of liminality from within the Manchester tradition of Social Anthropology established by Max Gluckman. Turner's work was grounded in ethnography and engaged with philosophical perspectives in varied socio-historical contexts, extending well-beyond the confines of the anthropology that initially inspired much of his work. Liminality has therefore become a concept with broad interdisciplinary reach. Engaging with topical issues across the globe - from neuroscience to open access publishing and refugee experiences in Europe - this volume launches Turner's fundamental work into the future.
Global Communication in Transition
The dramatic developments in global communication are altering the specifics of our societies. Hamid Mowlana offers an interdisciplinary and intercultural approach to international communication in this volume, focusing on both the human dimensions and the technological imperatives. Global Communication in Transition covers a range of issues from the rise of modern political systems and the interactions of various cultures to the expansion of social organizations and the growing global infrastructure. Offering a new paradigm for the study of international communication, the book is organized around a number of basic concepts including history, power, community, legitimacy and language.
Training the Body for China
Competing in the 1986 National College Games of the People's Republic of China, Susan Brownell earned both a gold medal in the heptathlon and fame throughout China as "the American girl who won glory for Beijing University." Now an anthropologist, Brownell draws on her direct experience of Chinese athletics in this fascinating look at the culture of sports and the body in China. Training the Body for China is the first book on Chinese sports based on extended fieldwork by a Westerner. Brownell introduces the notion of "body culture" to analyze Olympic sports as one element in a whole set of Chinese body practices: the "old people's disco dancing" craze, the new popularity of bodybuilding (fo...
