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Organized retail in India is a decade or so old phenomenon. During the last ten or twelve years, it has progressed well. At the same time, it is facing many problems, challenges, difficulties some are general and others are India specific. The objective of this book is to analyze these problems and discuss future prospects of this sector in India. In addition to problems and prospects, some other important related aspects of organized retailing in India such as politics and organized retail, use of latest technology in organized retail, the impact of organized retail on the Indian economy and unorganized sector, foreign direct investment in organized retail, job and career opportunities in o...
Viral marketing should not be a happy accident Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success "
The immune system employs TLOs to elicit highly localized and forceful responses to unresolvable peripheral tissue inflammation. Current data indicate that TLOs are protective but they may also lead to collateral tissue injury and serve as nesting places to generate autoreactive lymphocytes. A better comprehension of these powerhouses of disease immunity will likely facilitate development to unprecedented and specific therapies to fight chronic inflammatory diseases.
One-dimensional (1D) nanostructures, including nanowires, nanotubes and quantum wires, have been regarded as the most promising building blocks for nanoscale electronic and optoelectronic devices. This book presents exciting, state-of-the-art developments in synthesis and properties of 1D nanostructures with many kinds of morphologies and compositions as well as their considerable impact on spintronics, information storage, and the design of field-effect transistors.
Abhinav Bindra's journey to become the first Indian to win an individual Olympic gold is an example of a single-minded quest for perfection. Shattered by his failure at the 2004 Athens Olympics, he changed as a shooter: he became an athlete bent on redemp
Society 5.0 is a human-centered community where integrated systems operate throughout society to secure comfort in all aspects of life, from energy and medical care, to education, work, and leisure. Blockchain technologies enable the streamlining of supply chain processes and information sharing among various industries. This book presents recent research on the adaptation and implementation of Blockchain technologies in supply chain management in Society 5.0. It discusses different applications of blockchain, its important role in connecting information technology and artificial intelligence with human lives, the challenges, and the future of supply chain management for societal improvements.
The International Conference on Communication and Computing Systems (ICCCS 2018) provides a high-level international forum for researchers and recent advances in the field of electronic devices, computing, big data analytics, cyber security, quantum computing, biocomputing, telecommunication, etc. The aim of the conference was to bridge the gap between the technological advancements in the industry and the academic research.
This report documents the dynamics of violence against women in South Asia across the life cycle, from early childhood to old age. It explores the different types of violence that women may face throughout their lives, as well as the associated perpetrators (male and female), risk and protective factors for both victims and perpetrators, and interventions to address violence across all life cycle stages. The report also analyzes the societal factors that drive the primarily male — but also female — perpetrators to commit violence against women in the region. For each stage and type of violence, the report critically reviews existing research from Afghanistan, Bangladesh, Bhutan, India, M...
This valuable new book, Handbook of Research on Medicinal Chemistry: Innovations and Methodologies, presents some of the latest advancements in the various fields of combinatorial chemistry, drug discovery, biochemical aspects, pharmacology of medicinal agents, current practical problems, and nutraceuticals. The editors keep the drug molecule as the central component of the volume and aim to explain the associated features essential to exhibiting pharmacological activity. With a unique combination of chapters in biology, clinical aspects, biochemistry, synthetic chemistry, medicine and technology, the volume provides broad exposure to the essential aspect of pharmaceuticals. The volume many ...
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