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The Solicitor
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The Law Reports
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Virtual Social Identity and Consumer Behavior
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That's where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
Smolin and Thoft's The Cornea
Smolin and Thoft’s The Cornea is often praised as the best available source of information on corneal and external diseases. This new edition, with its greatly expanded color atlas section, continues to provide guidance on diagnosing and managing problems associated with the cornea. It is now fully updated and contains additional information on corneal surgery, refractive surgery, and stem cell grafting, and a new chapter on optical and therapeutic contact lenses.
