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DIGITAL MARKETING
Buku ini terbagi menjadi 5 bab yang mengulas berbagai dimensi dan dinamika pemasaran digital. Dalam bab pertama, uraian difokuskan kepada dasar-dasar pemasaran digital yang mencakup bagaimana teknologi digital mengubah pemasaran, introduksi strategi pemasaran digital, kisaran pertumbuhan platform pemasaran digital, alternatif model bisnis digital, kerangka pengembangan strategi pemasaran digital, dan introduksi komunikasi digital marketing
MANAJEMEN KONFLIK Teori dan Praktik
Suatu organisasi memiliki berbagai macam komponen yang berbeda dan saling memiliki ketergantungan dalam proses kerja sama untuk mencapai tujuan. Perbedaan yang terjadi dalam suatu organisasi sering kali menyebabkan terjadinya ketidakcocokan yang bisa menimbulkan konflik. Konflik dapat menjadi masalah yang serius bagi suatu organisasi apabila konflik tersebut dibiarkan berlarut-larut tanpa ada upaya untuk menyelesaikannya. Konflik dalam organisasi sering kali dilihat sebagai sesuatu yang negatif, padahal tidak semua konflik selalu negatif dan merugikan jika bisa ditata dengan baik, bahkan sangat mungkin akan bisa menguntung-kan organisasi.
Ekonomi Digital
Judul : Ekonomi Digital Penulis : Endah Prawesti Ningrum, S.E, M. Ak., Suhendar, S.E., Ak. M. S. Ak., M. Arief Rahman, S.E., M.M., Dr. Westim Ratang, SE., M. Si., Prof. Dr. Ir. Juni Gultom, ST., MTP., Sara Sorayya Ermuna, ST., MT., Vera Sylvia Saragi Sitio, M.P, M.B.A., Prof. Dr. Elsyan Rienette Marlissa., SE., M.Si., Dr. Ir. Uli Wildan Nuryanto, ST, MM, IPM., H. Abdulah Mubarok Dadang, SKM., M.Si., MKM., dan Iwan Adinugroho, ST, SE, MM Ukuran : 14,5 x 21 cm Tebal : 180 Halaman Cover : Soft Cover No. ISBN : 978-623-162-833-6 No. E-ISBN : 978-623-162-834-3 (PDF) SINOPSIS Buku ini berjudul “Ekonomi Digital”. Buku ini ditulis oleh beberapa penulis dari beberapa lembaga pendidikan di Indones...
Strategi Peningkatan Performa Wasit Di Asosiasi PSSI Daerah
Sepakbola adalah cabang olahraga yang mampu menghipnotis masyarakat seluruh dunia untuk dijadikan hiburan dan bahkan menjadi komoditas bisnis yang menggiurkan. FIFA (Federation Internationale de Football Association) mengungkapkan bahwa sepak bola adalah suatu permainan yang menggunakan bola sepak dan dimainkan oleh sebelas pemain dalam satu tim serta dimainkan di atas lapangan rumput dengan ukuran panjang lapangan 90-120 meter dan lebar 45-90 meter.1 Menurut Muhajir, sepak bola adalah sebuah permainan dan olahraga yang bisa dilakukan dengan cara menyepak bola untuk dimasukkan ke gawang lawan dan harus tetap menjaga gawang agar tidak kebobolan tim lawan. Menurut Luxabacher, sepak bola adalah...
Strategic Marketing
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective andextends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciencećs Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
Advanced English for Nursing Student
Teaching English as a Foreign Language in Indonesia faces many obstacles. Firstly, English is not day to day used so the students have difficulty to practice it. They only use it in the limited time classroom, so teachers have difficulty to make authentic situation for the students to practice the language outside the class. Second obstacle is the students’ bad experiences during their previous schooling in learning English. The students come from different school background; some remote school may not have good teachers, especially in teaching English. Even some students have bad impression that make them hate English. The last thing is teachers still have problem to access updated book, ...
Theme Parks, Leisure Centres, Zoos, and Aquaria
As investment in leisure from both the public and the private sector grows, the quality of leisure facilities is becoming increasingly important. This text examines a range of leisure facilities which aim to provide visitors with pleasurable and worthwhile experiences.
Advanced Financial Accounting
'Advanced Financial Accounting' provides a comprehensive treatment of current financial reporting in the UK and is the leading textbook for 2nd and 3rd year courses in universities. Basic and advanced questions are provided at the end of the book.
Corporate Governance
In the wake of the dramatic series of corporate meltdowns: Enron; Tyco; Adelphia; WorldCom; the timely new edition of this successful text provides students and business professionals with a welcome update of the key issues facing managers, boards of directors, investors, and shareholders. In addition to its authoritative overview of the history, the myth and the reality of corporate governance, this new edition has been updated to include: analysis of the latest cases of corporate disaster; An overview of corporate governance guidelines and codes of practice in developing and emerging markets new cases: Adelphia; Arthur Andersen; Tyco Laboratories; Worldcom; Gerstner's pay packet at IBM Onc...
Ahok Through Their Eyes
A Biography Book of Basuki Tjahaja Purnama (BTP). This book is a collection of stories about BTP from the views of 51 authors from various backgrounds. This book was conceived as a 51st birthday present for BTP. This book is the english version of Ahok di Mata Mereka.
