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DIGITAL MARKETING
Buku ini terbagi menjadi 5 bab yang mengulas berbagai dimensi dan dinamika pemasaran digital. Dalam bab pertama, uraian difokuskan kepada dasar-dasar pemasaran digital yang mencakup bagaimana teknologi digital mengubah pemasaran, introduksi strategi pemasaran digital, kisaran pertumbuhan platform pemasaran digital, alternatif model bisnis digital, kerangka pengembangan strategi pemasaran digital, dan introduksi komunikasi digital marketing
Ekonomi Digital
Judul : Ekonomi Digital Penulis : Endah Prawesti Ningrum, S.E, M. Ak., Suhendar, S.E., Ak. M. S. Ak., M. Arief Rahman, S.E., M.M., Dr. Westim Ratang, SE., M. Si., Prof. Dr. Ir. Juni Gultom, ST., MTP., Sara Sorayya Ermuna, ST., MT., Vera Sylvia Saragi Sitio, M.P, M.B.A., Prof. Dr. Elsyan Rienette Marlissa., SE., M.Si., Dr. Ir. Uli Wildan Nuryanto, ST, MM, IPM., H. Abdulah Mubarok Dadang, SKM., M.Si., MKM., dan Iwan Adinugroho, ST, SE, MM Ukuran : 14,5 x 21 cm Tebal : 180 Halaman Cover : Soft Cover No. ISBN : 978-623-162-833-6 No. E-ISBN : 978-623-162-834-3 (PDF) SINOPSIS Buku ini berjudul “Ekonomi Digital”. Buku ini ditulis oleh beberapa penulis dari beberapa lembaga pendidikan di Indones...
The Coordinated Management of Meaning
This book honors the life and work of the late W. Barnett Pearce, a leading theorist in the communication field. The book is divided into four sections. The first section will lead with an essay by Barnett Pearce. This will be followed by sections on (1) practical theory, (2) dialogue, and (3) social transformation. In the broadest sense, these are probably the three general themes found in the work of Pearce and his colleagues. In another sense, these categories also identify three important dimensions of Pearce’s major contribution, the theory of the Coordinated Management of Meaning.
Regional Event Management Handbook
"Provides those involved in the conduct of events in regional Australia with a comprehensive insight into the event management process." - preface.
Consumer Behavior and Marketing Strategy
This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Teaching and Learning
Our highly interconnected global education environment provides unprecedented opportunities for teaching professionals and educational researchers to share best practice in teaching and learning across international borders and sociocultural frontiers. This volume presents a diverse range of innovative educational best practices from around the world – particularly those practices that directly strengthen and enhance student motivation and achievement in a broad range of sociocultural contexts. These practices include: enhancing teaching and learning environments, particularly in relation to provision of high quality infrastructure for 21st Century (digital) learning; designing and managin...
The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media
The definitive, maximum-impact guide to using the transformative power of social media as the ultimate competitive advantage About the Book In The Hyper-Social Company, Ed Moran of Deloitte and Francois Goissieaux of BeelineLabs identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact. These changes are being driven by what the authors call the “Hyper-Social Shift.” Through interviews with more than 500 companies and studies of social media, Moran and Goissieaux have gained radical new insights into the advantages many businesses have derived from new technologies and practices. From these findings, the authors have developed self-analysis tools—including the Hyper-Sociality Index (HSI) profiled in this book—that leaders and mangers can use to assess their enterprise’s Hyper-Sociality; pinpoint which parts of their organization are ready to make the leap; and benchmark their progress against competitors, or against their industry as a whole.
Festival and Events Management
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Structural Equation Modeling With Lisrel, Prelis, and Simplis
This book illustrates the ease with which various features of LISREL 8 and PRELIS 2 can be implemented in addressing research questions that lend themselves to SEM. Its purpose is threefold: (a) to present a nonmathmatical introduction to basic concepts associated with SEM, (b) to demonstrate basic applications of SEM using both the DOS and Windows versions of LISREL 8, as well as both the LISREL and SIMPLIS lexicons, and (c) to highlight particular features of the LISREL 8 and PRELIS 2 progams that address important caveats related to SEM analyses. This book is intended neither as a text on the topic of SEM, nor as a comprehensive review of the many statistical funcitons available in the LISREL 8 and PRELIS 2 programs. Rather, the intent is to provide a practical guide to SEM using the LISREL approach. As such, the reader is "walked through" a diversity of SEM applications that include both factor analytic and full latent variable models, as well as a variety of data management procedures.
