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STRATEGI PEMASARAN DAN BISNIS STARTUP
Sistematika penulisan buku ini diuraikan dalam empat belas bab yang memuat tentang perencanaan produk baru, lingkungan yang penuh persaingan, focus kepada konsumen, menetapkan cara bersaing, peningkatan pengaruh teknologi, organisasi pemasaran, strategi pemasaran start up, pengembangan program pemasaran, strategi pemasaran dan bisnis, implementasi dan pengelolaan pemasaran bisnis start up, penentuan segmentasi pasar produk, strategi memasuki pasar produk baru, proses kepuasan konsumen, serta yang terakhir tentang evaluasi dan pengujian proses pemasaran.
E-commerce
For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
Practical Management for the Digital Age
Practical Management for the Digital Age is an innovative introductory management textbook that shows the sweeping impact of information technology on the business world. At the same time, it addresses the pressing issue of how environmental aspects are interwoven with management decisions. This book forms an academically rigorous, accurate, and accessible first exposure to a topic that often challenges novices with competing definitions, inconsistent use of terminology, methodological variety, and conceptual fuzziness. It has been written for readers with little or no prior knowledge of management and is compact enough to be read cover-to-cover over the course of a semester. Features of thi...
Operations Management: Policy, Practice and Performance Improvement
'Operations Management: policy, practices, performance improvement' is the latest state-of-the-art approach to operations management. It provides new cutting edge input into operations management theory and practice that cannot be found in any other text. Discussing both strategic and tactical inputs it combines and balances service and manufacturing operations. * Cutting edge techniques accompanied by brand new case studies * Challenges standard approaches * Comprehensive coverage of strategic supply management * Critical sample questions to aid discussion * Reading lists and articles to support learning * Additional lecturer support material This outstanding author team is from the Operations Management Group at the University of Bath. Their expertise and knowledge is apparent in the text, and they bring to it their original research and experience in the field of operations management.
International Comparative Research
This authoritative book examines the what, why and how of international comparative research. It offers a comprehensive topic-based overview of the theory and practice of comparative research and addresses the possible concerns of those both funding the research and using the findings. Drawing on illustrations from the extensive international literature as well as real-life comparative studies, the chapters guide readers through the many stages in the research process, from research design and data collection to the analysis and interpretation of findings. In a book that crosses national, societal, cultural and disciplinary boundaries, the author: - Pinpoints practical problems and directs readers to tried and tested solutions, including multiple method strategies. - Draws on examples of policy transfer to examine how comparative research can inform policy making - Provides guidance on the management of international research teams and projects This resource is the ultimate reference tool for students, researchers and practitioners undertaking comparative research projects in international settings across the social sciences and humanities.
The Oliver Wight ABCD Checklist for Operational Excellence
A comprehensive guide to assessing operational excellence. Used by thousands of manufacturing firms, this recent edition enables companies to evaluate their performance in areas such as strategic planning, people and team systems, product development, continuous improvement and planning and control.
Digital Indonesia
span, SPAN { background-color:inherit; text-decoration:inherit; white-space:pre-wrap }This book places Indonesia at the forefront of the global debate about the impact of ‘disruptive’ digital technologies. Digital technology is fast becoming the core of life, work, culture and identity. Yet, while the number of Indonesians using the Internet has followed the upward global trend, some groups — the poor, the elderly, women, the less well-educated, people living in remote communities — are disadvantaged. This interdisciplinary collection of essays by leading researchers and scholars, as well as e-governance and e-commerce insiders, examines the impact of digitalisation on the media industry, governance, commerce, informal sector employment, education, cybercrime, terrorism, religion, artistic and cultural expression, and much more. It presents groundbreaking analysis of the impact of digitalisation in one of the world’s most diverse, geographically vast nations. In weighing arguments about the opportunities and challenges presented by digitalisation, it puts the very idea of a technological ‘revolution’ into critical perspective.
Administrative Assistant's and Secretary's Handbook
This handbook for administrative assistants and secretaries covers such topics as telephone usage, keeping accurate records, making travel arrangements, e-mail, using the Internet, business documents, and language usage.
American Education
Joel Spring’s American Education introduces readers to the historical, political, social, and legal foundations of education and to the profession of teaching in the United States. In his signature straightforward and concise approach to describing complex issues, Spring illuminates events and topics and that are often overlooked or whitewashed, giving students the opportunity to engage in critical thinking about education. In this edition he looks closely at the global context of education in the U.S. Featuring current information and challenging perspectives—with scholarship that is often cited as a primary source, students will come away from this clear, authoritative text informed on...
A History of Women in America
A History of Women in America integrates the stories of women in America into the national narrative of American history. By weaving women's lives into the heart of the country's narratives, readers will see women where they were, rather than having them appear as appendages to events controlled largely by men. Coryell and Faires use accessible language, telling stories that will attract beginning scholars to the field of history. Major ethnic groups are incorporated, from Native American and African women who appear earliest in the text, to the major immigrant groups, such as Hispanic, Latina, Chicana, and Asian women, who occupy increasingly larger roles throughout the nineteenth and twentieth centuries.
