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STRATEGI PEMASARAN DAN BISNIS STARTUP
Sistematika penulisan buku ini diuraikan dalam empat belas bab yang memuat tentang perencanaan produk baru, lingkungan yang penuh persaingan, focus kepada konsumen, menetapkan cara bersaing, peningkatan pengaruh teknologi, organisasi pemasaran, strategi pemasaran start up, pengembangan program pemasaran, strategi pemasaran dan bisnis, implementasi dan pengelolaan pemasaran bisnis start up, penentuan segmentasi pasar produk, strategi memasuki pasar produk baru, proses kepuasan konsumen, serta yang terakhir tentang evaluasi dan pengujian proses pemasaran.
Afghanistan Rising
Debunking conventional narratives of Afghanistan as a perennial war zone and the rule of law as a secular-liberal monopoly, Faiz Ahmed presents a vibrant account of the first Muslim-majority country to gain independence, codify its own laws, and ratify a constitution after the fall of the Ottoman Empire. Afghanistan Rising illustrates how turn-of-the-twentieth-century Kabul--far from being a landlocked wilderness or remote frontier--became a magnet for itinerant scholars and statesmen shuttling between Ottoman and British imperial domains. Tracing the country's longstanding but often ignored scholarly and educational ties to Baghdad, Damascus, and Istanbul as well as greater Delhi and Lahore...
E-commerce
For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
OECD Best Practice Principles for Regulatory Policy Regulatory Enforcement and Inspections
This report provides guidance to policy makers on improving regulatory enforcement and inspections and provides some examples of good practices in this area.
Practical Management for the Digital Age
Practical Management for the Digital Age is an innovative introductory management textbook that shows the sweeping impact of information technology on the business world. At the same time, it addresses the pressing issue of how environmental aspects are interwoven with management decisions. This book forms an academically rigorous, accurate, and accessible first exposure to a topic that often challenges novices with competing definitions, inconsistent use of terminology, methodological variety, and conceptual fuzziness. It has been written for readers with little or no prior knowledge of management and is compact enough to be read cover-to-cover over the course of a semester. Features of thi...
International Comparative Research
This authoritative book examines the what, why and how of international comparative research. It offers a comprehensive topic-based overview of the theory and practice of comparative research and addresses the possible concerns of those both funding the research and using the findings. Drawing on illustrations from the extensive international literature as well as real-life comparative studies, the chapters guide readers through the many stages in the research process, from research design and data collection to the analysis and interpretation of findings. In a book that crosses national, societal, cultural and disciplinary boundaries, the author: - Pinpoints practical problems and directs readers to tried and tested solutions, including multiple method strategies. - Draws on examples of policy transfer to examine how comparative research can inform policy making - Provides guidance on the management of international research teams and projects This resource is the ultimate reference tool for students, researchers and practitioners undertaking comparative research projects in international settings across the social sciences and humanities.
The Meaning of Movement
The new edition of The Meaning of Movement serves as a guide to instruction in the Kestenberg Movement Profile (KMP) and as the system’s foremost reference book, sourcebook, and authoritative compendium. This thoroughly updated volume interweaves current developmental science, cultural perspectives, and KMP-derived theory and methods for research and techniques for clinical practice. Through the well-established KMP, clinicians and researchers in the realms of nonverbal behavior and body movement can inform and enrich their psychological interpretations of movement. Interdisciplinary specialists gain a way to study the embodiment of cognition, affects, learning styles, and interpersonal relations based on observation and analysis of basic qualities of movement.
The First Man in Rome
With extraordinary narrative power, New York Times bestselling author Colleen McCullough sweeps the reader into a whirlpool of pageantry and passion, bringing to vivid life the most glorious epoch in human history. When the world cowered before the legions of Rome, two extraordinary men dreamed of personal glory: the military genius and wealthy rural "upstart" Marius, and Sulla, penniless and debauched but of aristocratic birth. Men of exceptional vision, courage, cunning, and ruthless ambition, separately they faced the insurmountable opposition of powerful, vindictive foes. Yet allied they could answer the treachery of rivals, lovers, enemy generals, and senatorial vipers with intricate and merciless machinations of their own—to achieve in the end a bloody and splendid foretold destiny . . . and win the most coveted honor the Republic could bestow.
Embodied Performances
With a companion website that includes short online film episodes, this book proposes expansive ways of deconstructing and re-constituting sexuality and gender and thus more embodied and ethical ways of 'doing' life, and offers an understanding and critique of embodiment through an integration of performance, psychotherapy and feminist philosophy.
Afghan History Through Afghan Eyes
Recent international intervention in Afghanistan has reproduced familiar versions of the Afghan national story, from repeatedly doomed invasions to perpetual fault lines of ethnic division. Yet almost no attention has been paid to the ways in which Afghans themselves have made sense of their history. Radically questioning received ideas about how to understand Afghanistan, Afghan History Through Afghan Eyes asks how Afghan intellectuals, ideologues and ordinary people have understood their collective past. The book brings together the leading international specialists to focus on case studies of the Dari, Pashto and Uzbek histories which Afghans have produced in abundance since the formation...
