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Marketing God
Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified c...
The Truth About Creating Brands People Love
Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos
Living Like A Lady When You Have Cancer
p>"When you have a cancer diagnosis, life goes on. I saw this with my teenager battling leukemia. She still had to go out in public and to school despite no hair and the roundness from her chemo. Little things can make a big difference in how you feel navigating the world looking so differently. Donna's book has helpful perspective on how to do this, feeling and looking the best you can. It is a must read if you are living your life while battling for it." -- Cindy Tripp, parent "This book is so relevant and thoughtful for anyone struggling with all the effects of cancer that make life difficult. It is the perfect read for patients and caregivers. Our family has been touched by many kinds of cancer and I only wish that we had a resource with the perfect tips for the problems no one warns you of!!" -- Virginia Howell
The Little Friend
The sunlit rails gleamed like dark mercury, arteries branching out silver from the switch points; the old telegraph poles were shaggy with kudzu and Virginia creeper and, above them, rose the water tower, its surface all washed out by the sun. Harriet, cautiously, stepped towards it in the weedy clearing. Around and around it she walked, around the rusted metal legs. One day is never, ever discussed by the Cleve family. The day that nine-year-old Robin was found hanging by the neck from a tree in their front garden. Twelve years later the family are no nearer to uncovering the truth of what happened to him. Inspired by Houdini and Robert Louis Stevenson, twelve-year-old Harriet sets out to find her brother's murderer – and punish him. But what starts out as a child's game soon becomes a dangerous journey into the menacing underworld of a small Mississippi town.
The Leadership Dojo
A pioneering book on a new kind of leadership—one that draws on body awareness, ancient wisdom, and real-life corporate examples to empower the modern leader to “do well and do good at the same time" (James N. Baron, Yale School of Management). History is filled with accounts of great leaders, but how did they become so? Written for emergent leaders in any endeavor, this new work from renowned consultant Richard Strozzi-Heckler offers a new approach to leadership. The first book of its kind to base business and management strength on integral body awareness, the book presents key principles such as shugyo, or self-cultivation, as crucial in developing the individual responsibility, socia...
Branding Strategies for Success (Collection)
3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them! In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to supercharge profits and growth. In Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach the invaluable lessons of one of history’s most successful brand revitalizations: the reinvigoration of McDonald’s®. Drawing on that experience, the authors introduce a systematic blueprint for resurrecting any brand, and driving it to unprecedented success. Learn how to refocus your entire organization around common goals and a common brand prom...
The Truth About Best Branding Practices (Collection)
150 powerful bite-size techniques for creating high-value brands – and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce… promote and leverage brand loyalty… embed deep customer motivations into your brands… create cultures that can support authentic brand messages… and much more! From world-renowned leaders and experts, including Brian D. Till, Donna Heckler, Michael R. Solomon, and William S. Kane
Basics of Branding
Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don’t realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, Gronlund will show you the fundamentals that will help develop a value proposition that will excite customers. Branding is all about creating a message or an impression that makes an impact and creates a rational and emotional connection with a customer. Forming a bond of trust and comfort will build brand equity (i.e., how people value yo...
Tuning into Mom
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the "American Mom" market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of chil...
Beastly Things
A New York Times bestseller: The police investigate the death of a veterinarian in Venice, Italy in this “swiftly paced” mystery (The Seattle Times). When the body of man is found in a canal, damaged by the tides, carrying no wallet, and wearing only one shoe, Guido Brunetti has little to work with. No local has filed a missing-person report, and no hotel guests have disappeared. The autopsy shows he had suffered from a rare, disfiguring disease. A shopkeeper tells Brunetti that the man had a kindly way with animals. Finally, the victim is identified as a much-loved veterinarian—and Brunetti’s quest to find the killer will take him on a harrowing journey . . . “All her trademark strengths shine in this swiftly paced, sophisticated tale of greed versus ethics.” —The Seattle Times “Written with such delicacy and emotional force that we can’t help but be reminded of Greek tragedy.” —Booklist, starred review
