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Tuning Into Mom
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the American Mom market, examining the mom's influence on (or control of) the purchasing habits of children of all ages, from infants and toddlers to young adults, and bring focus to the frequently overlooked purchase influence of moms on teenagers. The authors combine large-scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.
Women at the Wheel
Women at the Wheel explores women's historical experience with automobiles. Katherine Parkin argues that in every regard, from learning to drive to repairing cars, from being a passenger to taking the wheel, women had a distinct experience with cars in American culture.
The Mundens
"Associated families discussed in this book and connected to the Mundens through marriages include Cason, Dixson, Joyner (Joiner), Howell, Parris (Parish), Walker, Kemp, Hill, Wilson, Denison (Dennison), Alexander, Hancock, and Cooper, among others."--Back cover
Moving Your Brand Up the Food Chain
The food industry is on the verge of a revolution, with smaller, local and regional food brands finding big potential for growth. The increasing influence of millennials on consumer tastes, the desire for products produced locally, and mistrust of big food companies open opportunities to small and medium-sized food companies. An experienced consumer packages goods marketer and his team have created a book to help navigate the looming volatility in the food industry. For instance, the U.S. Department of Agriculture predicts that the sales of locally produced foods, which reached $12 billion in 2014, will soar to $20 billion by 2019. A 2015 study by the Food Marketing Institute and the Grocery...
British Naval Captains of the Seven Years' War
The book discusses captains' career development, the opportunities for making money and reputation, how they looked after their crews, and how they were controlled by the Admiralty. It argues that the navy in this period was highly efficient, with promotion being primarily based on merit.
