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Sports Industry and Marketing
Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations. In the book strategic sports marketing, social and economic impact have been discussed.
Of Silk Saris & Mini-Skirts
Dr. Handa explores issues surrounding the way identity is imagined and constructed by South Asian girls, women and South Asian community workers in Toronto. The author also examines ways in which young South Asian women are constructed and represented through discourses of race, nation, culture and community. Using feedback from her interviews, the author discusses South Asian women's struggle with the threat of the erosion of their authentic cultural practices. Handa's critical theoretical perspective illuminates how South Asian women struggle to live within the boundaries of cultural preservation at the same time that they embrace aspects of the communities in which they live. She explores whether they both desire and are excluded from Canadian cultural hegemony. She also examines the theoretical implications of exclusion and conversely, the problematic of cultural preservation.
Girls' Violence
This critical collection brings together some of the best contemporary research on the perceived increase in girls' violence. With perspectives from the United States, Canada, Australia, and the United Kingdom, the work challenges official definitions and media representations of girls and violence. Contributors discuss whether violence by girls has actually increased, what kind of behavior by girls is classified as "violent," how attitudes toward girls' behavior have changed, in what contexts girls behave violently, and look at the links between girls' violence and the broader issues of the social construction and social control of adolescent femininities. With diverse essays representing different geographical and disciplinary perspectives, this book offers, at times, contradictory evidence and conflicting views. However, common concerns are clear and the reader is rewarded with a rich exploration of the struggles of girls and young women to take control of their lives in material and ideological conditions that continue to restrict their options and opportunities.
Pratiyogita Darpan
Pratiyogita Darpan (monthly magazine) is India's largest read General Knowledge and Current Affairs Magazine. Pratiyogita Darpan (English monthly magazine) is known for quality content on General Knowledge and Current Affairs. Topics ranging from national and international news/ issues, personality development, interviews of examination toppers, articles/ write-up on topics like career, economy, history, public administration, geography, polity, social, environment, scientific, legal etc, solved papers of various examinations, Essay and debate contest, Quiz and knowledge testing features are covered every month in this magazine.
Clinical Rheumatology
Clinical Rheumatology is a book written by a clinician for clinicians. It covers all the essential clinical aspects of Rheumatology in an engaging, clear, and concise manner, thereby fulfilling an unmet need. The focus of this book is to cover clinically pertinent and practically relevant issues while pruning unnecessary detail. Patient photographs, tables, and boxes enhance readability. The bedside clinical and investigative approach is discussed in a lucid fashion illustrated by clinical photographs, flowcharts, and algorithms. The evidence-based treatment is spelt out in an easy to comprehend fashion. Key messages have been listed at the beginning of each chapter. The book is intended for...
Kullu
Surrounded with peace and serenity, a cool breeze gently caresses your face. As you sip your kadak chai amongst the floating clouds, the day’s first rays through the snow-capped peaks melt the humdrum away. What will the day bring? In Kullu, the valley of Gods amongst the mighty Himalayas, you simply never know. Dotted with sacred lakes and temples & lush forests and views, Kullu boasts of being on the list of both soul seekers and adventurers. From Kulant Peeth to now Kullu, this god’s abode might have had many names, but the essence of the valley remains in its rich past and bounteous nature. Kullu is both a love letter and guide to the bewitching valley where you may intimate yourself with its history, traditions, and people. Sit back, relax, and enjoy a journey to both the past and present of Kullu. Immerse yourself in this land of the misty mountains, magnificent hills, sprawling apple plantations, and hospitable people who will make you feel like you are finally home.
Hospitals Around the World
The book constitutes easy reference for Hospitals, Nursing Homes, Clinics, Medical Publishers Around the World
