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CONSUMER INVOLVEMENT AND PRODUCT DIVERSITIES
India is one of the emerging markets in the global economy. Since liberalization, the country has witnessed growth at unprecedented rate. With reforms in almost all the sectors, the country has seen growth in infrastructure, capital markets, banking, insurance, etc. This advancement has given rise to a new sector in the country in the form of retail industry. With growth of industry, the employment levels have increased and that has led to the increase in disposable income of the common consumer. Not only that, with the effect of globalization and liberalization, the consumer now has a sea of choices for satisfying his needs and wishes.
ACHIEVING CONSUMER DELIGHT IN THE ONLINE GROCERY SPACE
Since the earliest days of civilizations, people bartered goods and later started using money for buying goods that they required for day to day purpose. People would shop for goods in a weekly market in nearby towns. Such shopping establishments started taking the form of permanent shops, which people could visit anytime during the day to buy goods (Sherman, Perlman 2014).This method of buying goods went on for centuries until the 1970s when for the first time, the concept of shopping was revolutionized radically catalyzed by electronic and digital technology (Trefler, 2014).
Application and Role of Statistics in Multi-Disciplinary Research
Application and Role of Statistics in Multi-Disciplinary Research Advancement in research requires multi-disciplinary orientation for providing sustainable solutions to political, economic, social, psychological or international problems and statistics has emerged as a separate discipline for enriching other disciplines of study. The purpose of bringing this book is to disseminate the dissections and cross dissections of multi-disciplinary philosophy and mission of the Central University of Haryana. The present edited book is a compilation of selected research papers which were presented during a Two Days National Seminar on Application and Role of Statistics in Multi-Disciplinary Research o...
Handbook of Brand Relationships
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.
Sacred Games
An enormously satisfying, exciting and enriching book, Vikram Chandra's novel draws the reader deep into the lives of detective Sartaj Singh and Ganesh Gaitonde, the most wanted gangster in India. Sartaj, the only Sikh inspector in the whole of Mumbai, is used to being identified by his turban, beard and the sharp cut of his trousers. But 'the silky Sikh' is now past forty, his marriage is over and his career prospects are on the slide. When Sartaj gets an anonymous tip off as to the secret hideout of the legendary boss of the G-company, he's determined that he'll be the one to collect the prize. This is a sprawling, epic novel of friendships and betrayals, of terrible violence, of an astonishing modern city and its underworld. Drawing on the best of Victorian fiction, mystery novels, Bollywood movies and Vikram Chandra's years of first hand research on the streets of Mumbai, this novel reads like a potboiling page-turner but resonates with the intelligence and emotional depth of the best of literature.
Brand Management
For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand. Brand Mangement: Research, Theory and Practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches and offers in-depth insight into the opening question of almost every brand management course: "What is a brand?"
Principles of Marketing, An Asian Perspective
For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers in Asia who make products and brands an integral part of their dail...
Advances in Corporate Branding
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.
Chowringhee
Set in 1950s Calcutta, this is a saga of the intimate lives of managers, employees and guests at one of Calcutta's largest hotels, the Shahjahan.
