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BUSINESS MANAGEMENT (PRINCIPLES AND PRACTICE OF MANAGEMENT)
Revised Curriculum and Credit Framework of Under Graduate Programme, Haryana According to KUK/CRSU University Syllabus as Per NEP-2020
FINANCIAL ACCOUNTING
Revised Curriculum and Credit Framework of Under Graduate Programme, Haryana According to KUK University Syllabus as Per NEP-2020
BUSINESS ORGANISATION ( English )
Revised Curriculum and Credit Framework of Under Graduate Programme, Haryana According to KUK University Syllabus as Per NEP-2020
Marketing Management: An Indian Perspective
This book Marketing Management - An Indian Perspective covers the fundamental concepts in marketing with the contemporary issues in marketing from an Indian perspective. This hands-on guide with real life Indian examples shall help you understand and utilize various marketing concepts and tools to identify and fulfill the customers needs. Right from the basics and overview of Marketing, it covers market oriented strategic planning, marketing research, segmentation, targeting and positioning, competition, consumer and business markets, branding, new product development, pricing, distribution strategies and integrated marketing communications in fifteen chapters. It also foretells what the fut...
Fostering Multidisciplinary Research for Sustainability
Modern research goes beyond disciplinary horizons for devising solutions to the society’s most pressing unsolved issues. Within the disciplinary framework, the ability to solve problems through the generation of knowledge is no more addressed from discipline-specific points of view only. However, it has become apparent that the research needed to address today’s complex problems requires the expertise of many disciplines. Multidisciplinary approach incorporates a combination of concepts and knowledge from various disciplines. These contributions enable the exchange of knowledge and experiences from diverse groups of people that can promote a holistic vision of a subject, as well as new e...
Indian Railways
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Middle of Diamond India
Middle of Diamond India proposes a revolutionary idea - that India has long ignored its largest and most talented segment, citizens in the Tier 2 and Tier 3 districts, its Middle. The book reveals the hidden stories of those in its Middle who have been ignored owing to their location and language. By examining India's revolutionary past, its culture, its citizens, its innovators, and its spirit, the book illuminates this Diamond shaped India. Replete with characters, anecdotes, insights, research and accounts of an annual pilgrimage on a special train-Jagriti Yatra, and an enterprise ecosystem established in Deoria district, the book outlines a new vision of India focussed on its rising Middle. It proposes a Banyan Revolution over the coming twenty-five years of Amrit Kaal, using the tool of enterprise or Udyamita that can ignite a national renaissance. The book argues that by recognizing and awakening the entrepreneurial vitality of those in small towns and districts, we can create meaning for millions of citizens and define a new modernity for India.
Pathfinder NDA/NA National Defence Academy & Naval Academy Entrance Examination 2020
Serving the Nation on the borders is not a cup of tea it’s always been a work that requires great courageous heart, Quick Decision Making abilities and furious instincts. In order to get selected in National Defence Academy and Naval Academy, countless candidates from all across the country keep vigorous eye on its entrance exam notifications, released twice in a year by Union Public Service Commission. The 2020-21 edition of ‘Pathfinder NDA/NA Entrance Examination’ is complete self study guide that is designed for the absolute preparation of Combined Defence Services Examination. The book has been revised carefully and consciously providing the entire syllabus, divided into 4 major se...
