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BUSINESS ORGANISATION ( English )
Revised Curriculum and Credit Framework of Under Graduate Programme, Haryana According to KUK University Syllabus as Per NEP-2020
Pandemic, New Normal and Implications on Business
This book focuses on the issues and challenges posed by COVID-19, proposing ways to deal with the supposed ‘new normal’ which the pandemic has introduced in the functioning of business, society, and environment. Among the issues discussed are employee well-being and mental health, impact of changes in education sector, marketing, selling and distribution of goods, change in business model for SME, impact on travel and personal grooming sector, consumer preferences, performance impact of intellectual capital, performance of banks-pre merger, and so on. Focus is on presenting strong research results backed by statistical analysis using different tools. There are managerial solutions to the problems being faced by businesses and firms. The presentations would throw great insights on how businesses have coped during pandemic times in a developing economy like India.
Philosophy and the Social Problem
In Durant's debut book, the social problem he identifies is that Philosophy as science has failed to gain the interest of Joe Public. He believes that for too long, philosophy has concerned itself only with academia and has not shown its relevance to everyday living.
Social Media Storms
This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis comm...
A Handbook of Confucian/Chopsticks Marketing
Ten papers on the complexity of understanding Confucianism as relates to marketing in Asia.
Eva/Ave
Reproduced here are over 150 prints by male artists from 1460 to the later 17th century. The collection represents the development of printmaking throughout western Europe and reflects the changing perception of gender that accompanied the Protestant Reformation and the rise of capitalism.
