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MANAJEMEN PEMASARAN Perspektif Kepuasan dan Loyalitas Konsumen Terhadap Merek
Manajemen pemasaran adalah ilmu yang mempelajari perencanaan, pelaksanaan, dan pengendalian terhadap produk (barang dan jasa), penetapan harga, pelaksanaan distribusi, aktivitas promosi, yang dilakukan oleh orang tertentu, dengan proses tertentu, yang ditunjang dengan bukti fisik untuk menciptakan pertukaran guna memenuhi kebutuhan atau keinginan pelanggan, sehingga mencapai tujuan perusahaan.
Kewirausahaan Pertanian Modern
Wirausahan atau Seorang pengusaha adalah individu yang mengeksplorasi peluang bisnis, mengambil risiko, dan menggunakan sumber daya yang tersedia untuk menciptakan usaha baru dengan tujuan mencapai keuntungan. Diperlukan keberanian dan kreativitas untuk mengubah gagasan menjadi realitas, serta untuk memperbaiki kualitas hidup dan memenuhi kebutuhan masyarakat melalui bisnis yang dijalankannya.
Nano and Bio-Based Technologies for Wastewater Treatment
Presents recent challenges related to new forms of pollution from industries and discusses adequate state-of-the-art technologies capable to remediate such forms of pollution. Over the past few decades the boom in the industrial sector has contributed to the release in the environment of pollutants that have no regulatory status and which may have significant impact on the health of humans and animals. These pollutants also referred to as "emerging pollutants", are mostly aromatic compounds which derive from excretion of pharmaceutical, industrial effluents and municipal discharge. It is recurrent these days to find water treatment plants which no longer produce water that fits the purpose o...
Handbook of Drug Interactions
A concise compilation of the known interactions of the most commonly prescribed drugs, as well as their interaction with nonprescription compounds. The agents covered include CNS drugs, cardiovascular drugs, antibiotics, and NSAIDs. For each class of drugs the authors review the pharmacology, pharmacodynamics, pharmacokinetics, chemistry, metabolism, epidemiological occurrences, adverse reactions, and significant interactions. Environmental and social pharmacological issues are also addressed in chapters on food and alcohol drug interactions, nicotine and tobacco, and anabolic doping agents. Comprehensive and easy-to-use, Handbook of Drug Interactions: A Clinical and Forensic Guide provides physicians with all the information needed to avoid prescribing drugs with undesirable interactions, and toxicologists with all the data necessary to interpret possible interactions between drugs found simultaneously in patient samples.
Marketing Tourist Destinations in Emerging Economies
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique ch...
Advances in Emerging Trends and Technologies
This book constitutes the proceedings of the 1st International Conference on Advances in Emerging Trends and Technologies (ICAETT 2019), held in Quito, Ecuador, on 29–31 May 2019, jointly organized by Universidad Tecnológica Israel, Universidad Técnica del Norte, and Instituto Tecnológico Superior Rumiñahui, and supported by SNOTRA. ICAETT 2019 brought together top researchers and practitioners working in different domains of computer science to share their expertise and to discuss future developments and potential collaborations. Presenting high-quality, peer-reviewed papers, the book discusses the following topics: Technology Trends Electronics Intelligent Systems Machine Vision Communication Security e-Learning e-Business e-Government and e-Participation
Nanocomposites
This book is a result of contributions of experts from international scientific community working in different aspects of nanocomposite science and applications and reports on the state of the art research and development findings on nanocomposites through original and innovative research studies. Through its 19 chapters the reader will have access to works related to the theory, and characterization of various types of nanocomposites such as composites of cellulose and metal nanoparticles, polymer/clay, polymer/Carbon and polymer-graphene nanocomposites and several other exciting topics while it introduces the various applications of nanocomposites in water treatment, supercapacitors, green energy generation, anticorrosive and antistatic applications, hard coatings, antiballistic and electroconductive scaffolds. Besides, it reviews multifunctional nanocomposites, photonics of dielectric nanostructures and electron scattering in nanocomposite materials.
Fibre-reinforced Polymer Composites in Construction
In the construction industry, fibre-reinforced polymer composites are widely used in applications such as cladding, pipes, for repair and in strengthening work. However, there are many situations where they are not used, where they can offer a solution through their high strength-to-weight ratio, their ability to survive harsh environments, and the fact that they can be formed into complex shapes. They can be fire resistant, and their low weight brings installation benefits in space-cramped and time-critical projects. These benefits mean that the composite solution can be cheaper than any other alternative, particularly in terms of whole life cost. This report seeks to address the reasons wh...
The Past and Future of America's Economy
"Anyone interested in American history as well as the future contours of our economy will find Dr. Atkinson's analyses a guide to the past and a provocative challenge for the future. Economists, business leaders, scholars, and economic policymakers will find it a necessary addition to the literature on economic cycles and growth economics."--BOOK JACKET.
Charting the Sustainable Future of ASEAN in Science and Technology
This book showcases selected conference papers addressing the sustainable future of ASEAN from the perspectives of science and technology disciplines. In addressing the 17 Sustainable Developments Goals (SDGs) envisioned by the United Nations in the domains of environment, health and well-being, posing potential means of reducing inequalities globally, the authors target specific issues and challenges confronting the fast-growing region of ASEAN and present suggestions for co-operation and commitment from governments, non-governmental organisations (NGOs) and society at large, in line with the ASEAN Vision 2020. Papers are selected from the 3rd International Conference on the Future of ASEAN...
