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Marketing Tourist Destinations in Emerging Economies
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique ch...
Marketing Communications and Brand Development in Emerging Markets Volume II
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing ...
Convergence of Internet of Things and Blockchain Technologies
This book presents chapters from diverse range of authors on different aspects of how Blockchain and IoT are converging and the impacts of these developments. The book provides an extensive cross-sectional and multi-disciplinary look into this trend and how it affects artificial intelligence, cyber-physical systems, and robotics with a look at applications in aerospace, agriculture, automotive, critical infrastructures, healthcare, manufacturing, retail, smart transport systems, smart cities, and smart healthcare. Cases include the impact of Blockchain for IoT Security; decentralized access control systems in IoT; Blockchain architecture for scalable access management in IoT; smart and sustainable IoT applications incorporating Blockchain, and more. The book presents contributions from international academics, researchers, and practitioners from diverse perspectives. Presents how Blockchain and IoT are converging and the impacts of these developments on technology and its application; Discusses IoT and Blockchain from cross-sectional and multi-disciplinary perspectives; Includes contributions from researchers, academics, and professionals from around the world.
Redesigning Learning for Greater Social Impact
These conference proceedings explore the design of pedagogical intervention and learning cultures, the inclusion of socio-emotional support in teaching and policy, transforming technology to support the social fabric of our institutions, and challenging established beliefs about learning. They clarify the complex challenges involved in employing social learning in education and higher education institutions to foster greater understanding and insights, while also avoiding the pitfalls that come with rolling out the concept of “redesigning learning”. The Taylor’s Teaching and Learning Conference has been held at Taylor’s University, Malaysia, since 2006.
Festival and Event Tourism
Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host them in a sustainable manner. Covering important issues such as the marketing, branding and promotion of events, this book also unravels the opportunities and challenges associated with sustainable festivals and events. It uses an array of case studies and a global author team to provide an important resource for tourism and event researchers and professionals.
Disability Identity in Simulation Narratives
Disability Identity in Simulation Narratives considers the relationship between disability identity and simulation activities (ranging from traditional gameplay to more revolutionary technology) in contemporary science fiction. Anelise Haukaas applies posthumanist theory to an examination of disability identity in a variety of science fiction texts: adult novels, young adult literature and comics, as well as ethnographic research with gamers. Haukaas argues that instead of being a means of escapism, simulated experiences are a valuable tool for cultivating self-acceptance and promoting empathy. Through increasingly accessible technology and innovative gameplay, traditional hierarchies are dismantled, and different ways of being are both explored and validated. Ultimately, the book aims to expand our understandings of disability, performance, and self-creation in significant ways by exploring the boundless selves that the simulated environments in these texts allow.
Trust and Digital Business
Trust and Digital Business: Theory and Practice brings together the theory and practice of trust and digital business. The book offers a look at the current state, including a comprehensive overview of both research and practical applications of trust in business. Readers will gain from this book in the following areas: knowledge across disciplines on trust in business, theoretical underpinnings of trust and how it sustains itself through digital dissemination, and empirically-validated practice regarding trust and its related concepts. The international team of authors from seven countries (Finland, Germany, Italy, Malaysia, Poland, Turkey, and the United States) ensures the diversity and quality of the content. The intended audiences of this book are professionals, scholars, and students.
Atlas of Travel and Tourism Development
From travel in the ancient and classical world to the growth of underwater tourism in the Great Barrier Reef and the influence of the Gulf War on regional tourism, the Atlas of Travel and Tourism Development is a new departure from conventional texts, providing a unique overview of the growth of the tourism industry. Divided into three sections, the text looks first at the past, examining the influence of global geography on travel patterns, and provides an overview of the history of travel and tourism. It then moves onto the present, using a regional framework to demonstrate how the physical and historical geography of each area is related to tourism development. The final section provides a forecast of future trends for the next two decades.
Sustainability in Tourism
Sustainability and green topics have become a crucial element in modern economy. All sectors of the economy are concerned, also the tourism industry. This book takes an overview on developments of sustainability in tourism from a multidisciplinary view point: economy, marketing, social science, media studies, political studies. In order to under-stand the long term changes in the field it is important to include different scientific approaches.
