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The Influence of Cause Marketing on Consumer Pride, Purchase Intention and Brand Evangelism: A Focus on the Apparel Industry
Cause related marketing initiatives have become an extremely popular strategy of marketing used by brands in todays’ world, now, more so than ever. Consumer behaviour towards cause related marketing has generally been positive and has led to an increase in the purchase intention as well as the final purchase of the customer. Consumer pride as well as satisfaction with a product or a brand leads to the spread of information about the particular brand within the customer network. The push strategy of marketing is no longer relevant to todays’ market and customers are looking to be associated with a brand that goes beyond the norm of selling products and is making important contributions to...
Neglected and Underutilized Crops
Neglected and Underutilized Crops: Future Smart Food explores future food crops with climate resilience potential. Sections cover their botany, nutritional significance, global distribution, production technology, and tolerance to biotic and abiotic stresses of neglected and underutilized crops. By simply changing species in a crop rotation system, the cycle of some pests and diseases is disrupted and probabilities of infestations are reduced. Finally, the book provides case studies that highlight where the adaptation of crops to local environments, especially with regard to climate change, have been successful.These crops can help make agricultural production systems more resilient to clima...
Cases on Servant Leadership and Equity
Due to the increasing importance of leadership, the study of servant leadership and its relationship with equity is vital for community educators, teacher-leaders, public administrators, and more. It is important to investigate the complex relationship between organizations and leadership structure in an effort to examine the intersection of how we can best improve our organizations and the populations that they serve. Cases on Servant Leadership and Equity uncovers the nuances and challenges of servant leadership experienced by diverse servant leaders. It explores how servant leaders of diverse backgrounds navigate challenges that are unique to the organizations in which they lead. Through ...
TEXTBOOK OF HUMAN EMBRYOLOGY WITH CLINICAL CASES AND 3D ILLUSTRATIONS
This is an exceptional textbook on embryology with 3-dimension illustrations drawn to create a life-like effect in understanding the intricacies of developing human structure. This text focuses on clinical cases with clinical facts. With concise text, the highlights of the book include flowcharts, tables, summary (examination guide), boxes, interesting facts, electron micrographs, clinical cases, special topics, MCQs and viva-voce questions.
Advanced Topics in Mechanics of Materials, Structures and Construction
The book presents 81 papers referring to the properties and applications of technologically important materials. Topics covered include material characterization, environmental impact, probabilistic assessment, failure analysis, vibration analysis, AI-based predictions, conceptual models, thermo-mechanical properties, numerical models, design and simulation, industrial performance and failure analysis. Keywords: Laminated Sandwich Shell, Polymer Nanocomposite, Cellular Glass Foam, Porous Spherical Shells, Cracks Between Dissimilar Materials, Soil Stabilization, Dynamic Strain Aging, Composite Plates, Recycled Concrete Aggregates, Preparation & Characterization of Nanoparticles, Auxetic Mater...
Swarm Intelligence Optimization
Resource optimization has always been a thrust area of research, and as the Internet of Things (IoT) is the most talked about topic of the current era of technology, it has become the need of the hour. Therefore, the idea behind this book was to simplify the journey of those who aspire to understand resource optimization in the IoT. To this end, included in this book are various real-time/offline applications and algorithms/case studies in the fields of engineering, computer science, information security, and cloud computing, along with the modern tools and various technologies used in systems, leaving the reader with a high level of understanding of various techniques and algorithms used in resource optimization.
Proceedings of the International Conference on Advanced Computing Technology (ICACT’23)
The International Conference on Advanced Computing Technology(ICACT 2023) has been organised by Department of Computer Science and Engineering, Velammal College of Engineering and Technology, Madurai. The thrust of this conference is to exchange and share the experiences and research results on all aspects of the design, development, testing, implementation of intelligent systems. It also provides a premier interdisciplinary platform for researchers, practitioners, and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of computational intelligence and its applications.
