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PSU in India : A Case Study Of A Fertilizer Company
In 1947, India was underdeveloped and it was basically an agriculture based economy with Poor industrial development, high degree of unemployment, and low level of availability of funds for investment was meager, total lack of basic infrastructure facilities. Public sector was essential for self-reliant economic growth, to diversify the economy and to overcome economic and social disadvantage. Private sector was not capable of dealing with economic issues of the country.
Export Import Procedures and Documentation
1. Evolution of International Trade 2. India's Foreign Trade & Economic Self-Reliance 3. Introduction to International Marketing 4. International Marketing Environment 5. Regional Economic Co-operation 6. Regulations for International Trade 7. Legal aspects of Export Contract 8. Foreign Trade Policy of India 9. Export Procedure and Marine Insurance Formalities 10. Aligned Documentation System & Export Documents 11. Export Promotion Measures in India 12. Export Promotion Organisation13. Export Credit & Guarantee Corporation of India 14. State Trading Corporation 15. Import Procedures and Docume.
Export Import Management
Export Import Management 2e is a comprehensive textbook specially designed for students of management pursuing a course in international business. This book provides coverage of the concepts related to export import management. The second edition of this text for management students has been revised to include two dedicated chapters on WTO and Incoterms.
International Marketing
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: Mor...
Content - The Atomic Particle of Marketing
DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as wel...
Open Access
This book brings together many of the worlds leading open access experts to provide an analysis of the key strategic, technical and economic aspects on the topic of open access. Open access to research papers is perhaps a defining debate for publishers, librarians, university managers and many researchers within the international academic community. Starting with a description of the current situation and its shortcomings, this book then defines the varieties of open access and addresses some of the many misunderstandings to which the term sometimes gives rise. There are chapters on the technologies involved, researchers, perspectives, and the business models of key players. These issues are...
