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A Textbook On DIGITAL MARKETING
It is a comprehensive textbook on Digital Marketing based on the syllabus of Guru Gobind Singh Indraprastha University, Delhi. The book covers all the mentioned concepts along with quick revision section after each chapter, important questions and unit-wise MCQ's.
Contemporary India as Captured by Bollywood
The manuscript starts with a question how does a country with so much diversities like India claim to be a nation? What glues it together? It then suggests that Bollywood has in the last hundred years acted as one of the glues that binds the country together and that it has represented the feelings and aspiration of the country commendably. It has also become the inner voice that introspects and questions the society and behaves as a collective moral compass. To further this theory, the seventy odd years of post- independence is divided into four periods. Films released in each period is shown, not just to reflect the period but to comment on the need for change. For example the highlighting...
Advances in Intelligent Computing and Communication
This book presents high-quality research papers presented at the 3rd International Conference on Intelligent Computing and Advances in Communication (ICAC 2020) organized by Siksha ‘O’ Anusandhan Deemed to be University, Bhubaneswar, Odisha, India, in November 2020. This book brings out the new advances and research results in the fields of theoretical, experimental, and applied signal and image processing, soft computing, networking, and antenna research. Moreover, it provides a comprehensive and systematic reference on the range of alternative conversion processes and technologies.
Current Advances in Breast Cancer Research: A Molecular Approach
Breast cancer is a recognized disease around the world with varying patient outcomes based on the type of breast cancer, access to healthcare and other factors. Survival rates for breast cancer are significantly lower in metastatic cases than localized cases. Early diagnosis and effective treatments for the efficient management of breast cancer are now in demand , as they help to prolong patient life. There have been many breakthrough developments in the molecular biology of breast cancer research in recent times. Advancements in diagnostic techniques (imaging and biomarker detection) for breast cancer have improved the screening of the disease and have improved patient outcomes. Despite the...
Ambient Intelligence in Health Care
The book is a collection of research papers presented at the First International Conference on International Conference on Ambient Intelligence in Health Care (ICAIHC 2021) organized by Institute of Technical Education and Research, Siksha ‘O’ Anusandhan (Deemed to be University) University, Bhubaneswar, India, during April 15–16, 2022. It includes papers in the research area of e-health care, telemedicine, other medical technologies, life support systems, fast detection and diagnoses, developed technologies and innovative solutions, bioinformatics, and solutions for monitoring smart intelligent systems in health care.
Orissa Society of Americas 34th Annual Convention Souvenir
Orissa Society of Americas 34th Annual Convention Souvenir for Convention held in 2003 held at Princeton, New Jersey re-published as Golden Jubilee Convention July 4-7, 2019 Atlantic City, New Jersey commemorative edition. Odisha Society of the Americas Golden Jubilee Convention will be held in Atlantic City, New Jersey during July 4-7, 2019. Convention website is http://www.osa2019.org. Odisha Society of the Americas website is http://www.odishasociety.org
Advances in Renewable Energy Engineering
This book on Renewable Energy Engineering consolidates the most recent research on current technologies, concepts and commercial developments in the field. It provides an overview of renewable energy engineering practices and technologies and details important concepts like designing of solar photovoltaic system, solar thermal systems, solar water pumping system, solar greenhouse, fuel cell technology, hydro power, wind energy technology, bioenergy, geothermal energy, etc. The subject matter is designed keeping in view the course curricula prescribed by central and state universities in India and abroad, and this book is aimed at students, researchers, academicians, scientists, teachers, policy makers, entrepreneurs, extension workers professionals and experts. Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan or Bhutan)
Indian Life and Health Insurance Industry
Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers.
Social Exclusion and Policies of Inclusion
This book brings together cross-cultural perspectives on political economy of social exclusion and a critical view of policies of inclusion. The themes covered are political economy of social exclusion; inclusionary policy outcomes; persistent challenges to social exclusion and rethinking social exclusion and inclusion. The contexts are located in varied geographies including India, South East Asia, USA, Canada, Mexico, Australia and Papua New Guinea. The book throws light on how, historically, social inclusion of various excluded communities has always been a part of nation building with varying results. Furthermore, it highlights how the terrain of social exclusion is becoming increasingly...
National Infant and Young Child Feeding
In the Indian context.
