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Translation and Tourism
This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.
The Glory of Sri Sri Ganesh
The Glory of Sri Sri Ganesh shows the lives of the underdogs the Lachhimsa, the Rukmanis, the Mohors and the Haroas as a contrast to the lives of their all-powerful overlords the Medinis and Ganeshes. Lachhima, whose leashed bitterness and anger of a lifetime against Medini and Ganesh is liberated at the end of the novel when Ganesh begs her to save his life, decides to save him, but on her own terms. The title of the work itself becomes a tool for subversion in this sprawling novel which takes the reader through a multilayered narrative into the socio-economic malaise of post-independence rural India. Mahasweta Devi s corrosive humour and cryptic style are at their best as she takes on issu...
Mathematics in the Primary School
National Curriculum guidelines emphasise knowledge, understanding and skills. The author, an internationally recognised authority, provides teachers with a clear explanation of these principles, and explains the relation between understanding and skills, and describes their application to the teaching of mathematics. The book contains numerous activities to show how mathematics can be learnt in the primary classroom with understanding and enjoyment, including: * formation of mathematical concepts * construction of knowledge * contents and structure of primary mathematics
Pirok Goes to the City
Children animal tale
Food Composition and Analysis
There is an increasing demand for food technologists who are not only familiar with the practical aspects of food processing and mer chandising but who are also well grounded in chemistry as it relates to the food industry. Thus, in the training of food technologists there is a need for a textbook that combines both lecture material and lab oratory experiments involving the major classes of foodstuffs and food additives. To meet this need this book was written. In addition, the book is a reference text for those engaged in research and technical work in the various segments of the food industry. The chemistry of representative classes of foodstuffs is considered with respect to food composit...
Custodian of the Spirits
Left penniless after her husband's death, Fiona Lenihan and her two children set out for California in search of a fresh start. Ten years ago Fiona fled the Irish Potato Famine. She has crossed an ocean, so why not a continent? Kier Moran is a loner with a reputation for being the best tracker, best shot, and best guide. As a favor to his aging parents, he is leading their wagon train West, to the Santa Clara Valley, known as the Valley of Heart's Delight. Kier intends to deliver his parents safely to California then resume life under the sun and stars. But meeting Fiona Lenihan threatens his simple plan.
The Drug Wars in America, 1940-1973
Examines how and why the US government went from regulating illicit drug traffic and consumption to declaring war on both.
Valentin Popov
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The Windows
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