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Global Place Branding Campaigns across Cities, Regions, and Nations
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
Parental Alienation
"Parental Alienation - Science and Law explains the research that creates the foundation for the assessment, identification, and intervention in cases of parental alienation (PA). For attorneys, judges, and family law professionals, this book explains in detail the scientific basis for testimony and legal decisions that relate to PA. There are two complementary features for most of the chapters. First, the chapter authors address how evidence regarding PA meets the criteria of the Frye, Daubert, and Mohan cases as well as the Federal Rules of Evidence for testimony by experts. The second feature is to refute common misinformation. There is debate and disagreement about some aspects of PA the...
Emotion and Reason in Consumer Behavior
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
The Youth Leader ...
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New Media
This fully up-to-date survey examines the social, political, and economic impacts of new media from the early days of the telegraph to the latest network technologies. Featuring an in-depth treatment of new media theories, engaging case studies, and Canadian examples throughout, this textoffers students a concise yet comprehensive introduction to new media from a Canadian perspective.
The Japan Magazine
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Still a Man's World
Men who do "women's work" have consistently been the butt of jokes, derided for their lack of drive and masculinity. In this eye-opening study, Christine Williams provides a wholly new look at men who work in predominantly female jobs. Having conducted extensive interviews in four cities, Williams uncovers how men in four occupations—nursing, elementary school teaching, librarianship, and social work—think about themselves and experience their work. Contrary to popular imagery, men in traditionally female occupations do not define themselves differently from men in more traditional occupations. Williams finds that most embrace conventional, masculine values. Her findings about how these ...
Dictee
This autobiographical work is the story of several women. Deploying a variety of texts, documents and imagery, these women are united by suffering and the transcendance of suffering.
Applied Mathematics
Praise for the Third Edition “Future mathematicians, scientists, and engineers should find the book to be an excellent introductory text for coursework or self-study as well as worth its shelf space for reference.” —MAA Reviews Applied Mathematics, Fourth Edition is a thoroughly updated and revised edition on the applications of modeling and analyzing natural, social, and technological processes. The book covers a wide range of key topics in mathematical methods and modeling and highlights the connections between mathematics and the applied and natural sciences. The Fourth Edition covers both standard and modern topics, including scaling and dimensional analysis; regular and singular p...
The Warmth Dimension
Rohner breaks new ground by offering a theoretical foundation for the problem of child abuse. Drawing on data from several societies, both industrialized and non-industrialized, he studies the effects of parental rejection on children within the framework of his Parental Acceptance/Rejection Theory. Moreover, he offers insights into the conditions enabling individuals to break the cycle of abuse.
